The ‘Fritz Pollard Alliance’ led by former NFL players is the group that got the NFL to require all teams to interview minority candidates for senior job vacancies. 

Rooney Rule 
They pushed for what is now called the ‘Rooney Rule’ after the Pittsburgh Steelers owner who headed the NFL committee that drafted it.

Alliance chairman
John Wooten is chair of the Alliances.  “We work every year with the NFL, with the commissioner and the group, We think of where the vacancies are going to be, and give them a slate of minorities who we feel warrant the opportunity to be interviewed and so forth. And that’s where the Ronney Rule comes into play.”