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Terry Pluto: U of A's new athletic director has the toughest job in town
Larry Williams takes over Akron's struggling athletic program that recently cut baseball and has the lowest football game attendance in Division I.

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Amanda Rabinowitz
Larry Williams' first priority at Akron is to find a way to revive interest in the football team, which has the lowest attendance in Division I.
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The new head of the University of Akron’s athletic department faces a tough challenge. Larry Williams comes to Akron with some experience; Up until two years ago, he was athletic director at Marquette. He takes over at Akron amid huge budget cuts and a lot of public scrutiny. WKSU commentator Terry Pluto talks about what he argues has become one of the toughest jobs in town.

LISTEN: Terry Pluto on UA's new athletic director

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Toughest job in town
Terry Pluto argues that taking over as athletic director for the University of Akron will be a harder job in the first year than the incoming new mayor of Akron. That's because the athletic programs at Akron have been under fire. Last month, the university announced it was eliminating baseball as part of $40 million in cuts. And the football program runs an $8 million deficit, as the university pays off debt from its new stadium that opened in 2008.

"The stadium, which is perhaps the best stadium in the Mid-American Conference [and] one of the best of the mid-major schools, is empty most of the time in terms of attendance." In fact, Akron football has the lowest football attendance in all of Division I.

Why take the job?
Larry Williams replaces Tom Wistrcill, who left Akron in June for a job as senior vice president of the Learfield Sports' University Partnership Group.

Williams played football for Notre Dame and was drafted by the Cleveland Browns in 1985. He played five seasons in the NFL. He was the athletic director for the Marquette Golden Eagles from 2012 to 2013, resigning after less than two years on the job. 

“They had a big changeover at Marquette with the university president leaving and so on. He spent the past year at an equity company. I think he got bored. This guy played briefly for the Browns, he played at Notre Dame. He likes running athletic programs and obviously he likes a challenge," Pluto says. 

And, Pluto says Akron has a history of athletic directors who have gone on to bigger jobs. 

Mike Bobinsky was AD from 1994 to 1998. He then went on to Xavier and now is athletic director at Georgia Tech. Mike Thomas, who took over for Bobinsky, went on to become athletic director at Cincinnati and is now at Illinois. MackRhoads, athletic director from 2006 to 2009, went on to head the University of Houston's athletics and is currently at the University of Missouri.

"It's a launching pad," Pluto says.

Pluto says the university will want Larry Williams to immediately "fix the football program.” It's something Williams didn't have to deal with at his last university job -- Marquette doesn't have a football team.

But what Marquette does have is a successful basketball team. “He helped Marquette move into what’s called now the new Big East, which is a basketball-centered conference,” Pluto says. And he says Akron has had a good basketball team under the direction of longtime coach Keith Dambrot. 

“[Williams has] a really good basketball program here. He’s got one of the elite MAC programs and one of the elite MAC coaches, who’s probably not going anywhere. That’s one thing about Keith Dambrot at this stage in his life in his late 50’s. He's a U. Akron guy; He’s here.”

He says the same can be said for the recent successes of soccer, women’s basketball and track at Akron. “It’s not like he has to come in and build every program. The biggest tiger he has to wrestle is the football program," Pluto says.

He adds, "The football thing is a huge challenge because of the history of losing."

Related WKSU Stories

Two more UA athletic director candidates drop out
Thursday, August 13, 2015

UA athletic director candidate withdraws application amid budget concerns
Wednesday, August 12, 2015

U of Akron trustees meet amid continuing controversy
Tuesday, August 11, 2015

Listener Comments:

It is a hard sell.
The Students do not want to go to the football games and they do not want to pay for the program.

They have a lot of student loan debt and the Football program is part of it.

Posted by: Daniel (Cleveland Hts) on August 26, 2015 11:08AM
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