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GM prepares to invest another $60 million in Lordstown and the Cruze
GM's success with the small car built in Northeast Ohio continues
by WKSU's KABIR BHATIA


Reporter
Kabir Bhatia
 
"The third-generation Chevy Cruze will likely be a 2015 or 2016 model. Preliminary reviews of the Chinese version were positive following the unveiling of that model at the Beijing Auto Show last month."
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General Motors today announced a $50 million investment in its Lordstown plant to prepare for production of the third-generation Chevy Cruze.

Although there is no production date for the new model, a version was shown at the Beijing Auto Show last month.

The Cruze is GM’s second-best-selling model. And Edmunds.com. Senior Analyst Jessica Caldwell says it’s done well because of shifting tastes, and lessons adapted from overseas...

LISTEN: Cruze sales and a $60 million investment

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“… and focusing it on the North American market, is something that they did in the development of the Cruze.  And I think it was just buckling down and creating a really compelling small car for the U.S., and the right time when people's tastes were shifting and they were ready to receive a car like this.” 

Lordstown was nearly idled in the mid-2000s before GM began investing $600 million in the plant for production of the first- and second-generation Cruze.

 

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