The View From Pluto: Saving The Crew May Enhance Jimmy Haslam's Reputation

Jan 23, 2019

The owners of the Cleveland Browns are officially in the major league soccer business. Dee and Jimmy Haslam completed their purchase of the Columbus Crew this month. The deal saved the team from being relocated to Austin.

WKSU commentator Terry Pluto said the move was good for Jimmy Haslam's reputation, which has taken a hit throughout his tenure as owner of the Browns.


Two Ohio powerhouses at the top
"When he stepped in to buy The Crew, he comes in with a very high powered group of guys to save this franchise," Pluto said.

Pluto is referring to new Crew President Tim Bezbatchenko and head coach Caleb Porter, who both have ties to Ohio and have won national cups. 

'This is almost a dream scenario if you're buying a franchise to try to revive it'

Bezbatchenko is from Westerville, Ohio, and was the general manager of Toronto FC when they won the MLS cup in 2017. Porter, meanwhile, was head men's soccer coach at the University of Akron from 2006-12, where he led the Zips to the 2010 NCAA championship. He then coached the MLS Portland Timbers to a cup in 2015. Porter stepped down in 2017.

"This is almost a dream scenario if you're buying a franchise to try to revive it," Pluto said. 

"In six years [at Akron], there were 17 players that Caleb Porter coached who went to the Major League Soccer draft," Pluto said. "He isn't just a great soccer coach but has the reputation around here to help sell some tickets." The Columbus Crew ranked last in attendance in 2018.

Rebuilding a reputation
Pluto says buying The Crew likely will help boost Haslam's reputation, which had taken a hit in the years that he's owned the Browns. 

"He came in [to the Browns] and really didn't seem to have a big plan to get a coach, and I think Haslam thought it was going to be a lot easier than it was. I think actually The Crew will benefit from a lot of the mistakes that he made early."

'The Crew will benefit from a lot of the mistakes that he made early'

Pluto says Haslam's reputation also suffered during the rebate fraud surrounding his other company, Pilot Flying J. About a dozen top executives pleaded guilty to skimming money from trucking companies for at least five years. Jimmy Haslam was not implicated. 

Expanding a fan base
Pluto says acquiring The Crew will help Haslam expand the Browns' fan base. For years, Haslam has been trying to do that by moving training camp to Columbus. Pluto thinks that could still happen, as the Haslams are building a $230 million stadium for The Crew. 

"If you're just a casual fan from a business/sports standpoint to see if Haslam pulls this off, because he got the right GM in John Dorsey with the Browns and they began to turn it around. Will The Crew follow that? And Haslam's reputation could completely change."