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It’s a common sight in Northeast Ohio. Travelling down the highway as you approach an exit, on one side of the road, there’s a shiny new outpost of the Cleveland Clinic, on the other side, one belonging to University Hospital. A few exits down the highway, you might see the exact same thing. In town after town, you come across facilities for both. It’s an indication of just how dynamic the overall healthcare industry is and how the marketplace is evolving. For seven weeks, WKSU News will examine various facets of the economic impact of the healthcare industry in “The Business of Health.” The series provides an overarching look at how big medicine directly and indirectly affects the lives of the residents of Northeast Ohio and whether they’re sharing in the economic benefits and getting the healthcare options they need at a cost they can afford. That’s Tuesday’s during December and January on Morning Edition.

Northeast Ohio's Health-Industrial Complex: How Did We Get Here?

CFAH website

 Healthcare is more than just taking care of people’s health. With a $15 billion footprint in northeast Ohio, it is a key part of the regional economy. In this opening installment of our seven-part series, “The Business of Health,” WKSU’s Tim Rudell takes a look at this growing and evolving industry.

Aultman has spread its footprint south, including this center in Carroll County.
UH Twinsburg Health Center
University Hospital and Cleveland Clinic are doing battle in northern communities like Twinsburg.
Ashtabula Medical Center
Cleveland Clinic has a world and regional presence, including the Ashtabula Medical Center

It seems like anywhere you go in northeast Ohio, there's an outpost of the Cleveland Clinic or University Hospital, and sometimes both -- or Summa or another big healthcare system. The major regional players keep expanding, acquiring smaller hospitals and merging.

Health industry consultant Janet Porter -- whose client list includes the Cleveland Clinic —  says this trend 

Janet Porter, a strategy consultant with the consulting firm Stroudwater Associates, says the consolidation favors consumers.

toward “big box” medicine can improve care and affordability through efficiency, and will continue.

A thousand hospitals closing
“The projection is that over a thousand hospitals will close in the United States in the next three years,  And we’re going to continue to see consolidation in insurance; we’re seeing that dramatically right now.  And we’re probably, like other industries, going to end up with three or four major providers."

Porter also says the consolidation we’re seeing in northeast Ohio will help drive economic growth here, where more than half of state’s bio-medical industry is located.

But In northeast Ohio, there is an aging population that relies on healthcare and is accustomed to some of the best medical centers and care in the nation. Economic benefits from the success of the business may not be as compelling as continuing the kind of care people here are used to.

Beware monopolies
That's something Robert Morris University health economics professor Stephen Foreman 

Stephen Foreman, who teaches healthcare economics at Robert Morris University, says beware of monopolies.

says may be at risk in what he calls a “big box” business environment.

“It's monopoly power bargaining.  If Walmart comes in and says, 'We want to buy everything you make for the next 10 years,’ you ought to ask the question, 'Five years from now, what are my options if Walmart turns on me?’ 

"And that’s where we are with these big healthcare organizations.  If they turn on us and start monopoly pricing, what are we gonna do -- because they will.”  

Consultant Porter says the industry has evolved past that. She sees consolidation making for better use of emerging tools to improve both care and efficiency, like data aggregation, and analytics.

"One of the things that’s very exciting with consolidation is you end up with a place like Cleveland Clinic, for example, where they’re responsible for a large enough population  that they really have good information about what works.”

People not populations
But, there are doctors who say it’s people they care for not populations.

Liberty Family practices is on East Turkeyfoot Lake  road in a semi-rural area of Green. Primary care physicians Sue Bailey and Ann Grantham are Liberty Family Practice. 

Drs. Barbara Bailey (l) and Ann Grantham (r) have been practicing together in Green for more than two decades.

 They call medical data an invaluable help, but not a mechanism for treating ‘people.’ And Dr. Bailey sees a conflict of missions between making patient-focused decisions and business-focused decisions.

“Our responsibility is to the patient, but we’re paid by somebody else -- insurance companies responding to shareholders," sayd Grantham.  “And, I think that’s where medicine is not a business, in the general sense.  And, I think it is taking healthcare, especially from where we practice it, down the tubes.”  

Proponents of big-box medicine argue that operating to attract investors -- shareholders -- by maximizing profitability and to attract customers through cost control, is critical to keeping healthcare ‘healthy’ financially. They also maintain that consolidation into an industry of fewer and bigger organizations will do that.

Economist Foreman disagrees.

“When you hear politicians talking about the free market fixing medicine ... they’re idiots. Because, in order to have a free market, you need to have many small buyers and sellers; that way nobody fixes price.  You need to have homogenous products,so that people can compare.  You need free entry and exit from the market.  And, you need free information about quality and price.  So, it’s not even close.”

Efficiency and innovation
But consultant Porter believes doubling down on efficiency and involving the recipients of care will continue to improve the industry that has historically accomplished great things.

“It’s going to allow people to monitor their health, and when intervention is necessary, to target it as specifically and efficiently as possible.  And I think we’re going to have even more incredible breakthroughs over the next 50 years.”

What all of this means to northeast Ohio is not certain, but one thing is. For the time being, the big players in regional healthcare will be getting bigger.