The Listener Survey Toolkit

TABLE OF CONTENTS
Overview
Why Conduct a Listener or Member Survey
Research Myths and Misconceptions
Building the Survey
Survey Methodology
Survey Questions
Processing the Data
Data Analysis and Reporting
Applying the Survey Results
Station Service and Support for the Listener Survey Toolkit
Sample Questions

Chapter 8

Applying the survey results

Using survey results to improve the quality and efficiency of contacts with members
Using survey results in database marketing
Using survey results to generate more money from your database
Using member survey results to generate and increase underwriting sales
Applying survey data to programming decisions
How programmers have applied survey data - specific examples