The Listener Survey Toolkit

TABLE OF CONTENTS
Overview
Why Conduct a Listener or Member Survey
Research Myths and Misconceptions
Building the Survey
Survey Methodology
Survey Questions
Processing the Data
Data Analysis and Reporting
Applying the Survey Results
Station Service and Support for the Listener Survey Toolkit
Sample Questions

Chapter 7

Data Analysis and Reporting

How to know which responses are significant
Analyzing the survey data
Budgeting: What are the cost elements of a survey?