The Listener Survey Toolkit
Chapter 5
How can you tell a "good" question from a "bad" question?

TABLE OF CONTENTS
Overview
Why Conduct a Listener or Member Survey
Research Myths and Misconceptions
Building the Survey
Survey Methodology
Survey Questions
Processing the Data
Data Analysis and Reporting
Applying the Survey Results
Station Service and Support for the Listener Survey Toolkit
Sample Questions
The variables that cause a question to be "good" or "bad" are numerous. For researchers, the questions are tools, and like a tool, a question needs to achieve its designed task.

Normally, questions should be neutral. "What is your opinion about spinach?," not "Some people dislike spinach, how do you feel about it?" A question must be clear; the respondent must know exactly what it is that the question asks of them, or the answers will not be useful.

[ Chapter 5 Table of Contents | Previous Section | Next Section | Toolkit Home ]