The Listener Survey Toolkit
Chapter 5
Phrasing the survey questions

TABLE OF CONTENTS
Overview
Why Conduct a Listener or Member Survey
Research Myths and Misconceptions
Building the Survey
Survey Methodology
Survey Questions
Processing the Data
Data Analysis and Reporting
Applying the Survey Results
Station Service and Support for the Listener Survey Toolkit
Sample Questions
A survey must accomplish two basic things: (1) translate the objectives of the research project into specific questions that the respondents can answer, and (2) motivate the respondents to cooperate and give the answers that best reflect their feelings and opinions, in an accurate and unbiased manner.

The Toolkit provides question construction guidelines above and specific examples with the sample questions in Chapter 10.

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