The Listener Survey Toolkit

TABLE OF CONTENTS
Overview
Why Conduct a Listener or Member Survey
Research Myths and Misconceptions
Building the Survey
Survey Methodology
Survey Questions
Processing the Data
Data Analysis and Reporting
Applying the Survey Results
Station Service and Support for the Listener Survey Toolkit
Sample Questions

Chapter 5

Survey Questions

Which questions to ask
Deciding what you want to know
Common problems in question construction
Phrasing the survey questions
How can you tell a "good" question from a "bad" question?
Use open-ended questions sparingly
Pretesting surveys
Should the same questions be asked more that once in a survey?
Are there certain questions that should be asked every year?
How long can the survey be?