The Listener Survey Toolkit
Chapter 4
The importance of administering an annual survey the same time every year

TABLE OF CONTENTS
Overview
Why Conduct a Listener or Member Survey
Research Myths and Misconceptions
Building the Survey
Survey Methodology
Survey Questions
Processing the Data
Data Analysis and Reporting
Applying the Survey Results
Station Service and Support for the Listener Survey Toolkit
Sample Questions
If a survey is designed to be conducted once a year (annual surveys are strongly recommended), it is important that it be conducted at the same time each year. The accuracy of and confidence in the research increases when the same procedures are followed each year. This consistency avoids potential seasonal variations in opinion and response levels.

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