The Listener Survey Toolkit

TABLE OF CONTENTS
Overview
Why Conduct a Listener or Member Survey
Research Myths and Misconceptions
Building the Survey
Survey Methodology
Survey Questions
Processing the Data
Data Analysis and Reporting
Applying the Survey Results
Station Service and Support for the Listener Survey Toolkit
Sample Questions

Chapter 4

Survey Methodology

Advantages and disadvantages of mail and telephone surveys
Combining surveys with station information; is it good or bad?
Is there a better or worse time of year to conduct a survey?
The importance of administering an annual survey the same time each year