The Listener Survey Toolkit

TABLE OF CONTENTS
Overview
Why Conduct a Listener or Member Survey
Research Myths and Misconceptions
Building the Survey
Survey Methodology
Survey Questions
Processing the Data
Data Analysis and Reporting
Applying the Survey Results
Station Service and Support for the Listener Survey Toolkit
Sample Questions

Chapter 3

Building the Survey

Sample size and composition

When is a random sample important?

Who should be included in the survey?

How many surveys must be returned to make the results valid?

Obtaining the sample