Research Myths and Misconceptions

	A station can determine its most popular programs by counting the pledges called in during each program
	Every listener letter or call counts for another 100 people
	The average percentage of listeners who are members of their public radio station is 10%
	A survey or Arbitron have too few responses to accurately represent the audience
	Research won't tell me anything I don't already know
Every business and industry has its myths and misconceptions. Public radio is no exception. These are some of the myths and misconceptions about research that have circulated in public radio. Relying on this misinformation can be harmful to your station!