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Which one radio station do you listen to
What is your second most-listened to radio
What station do you listen to most often for
Compared to a year ago, are you listening to that station:
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a.) more
b.) about the same amount
c.) less
What station do you listen to most often for
Compared to a year ago, are you listening to that station:
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a.) more
b.) about the same amount
c.) less
Do you listen to the radio while at work: Please circle one.
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a.) daily
b.) on most days
c.) occasionally
d.) rarely/never
In a typical day, how many hours do you normally spend listening to radio
while at
Who determines the radio station you listen to at work?
Please circle one.
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a.) you
b.) your supervisor
c.) receptionist/secretary
d.) another co-worker
e.) don't listen to radio at work
Do you:
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a.) work outside of your home
b.) work at home
c.) or are you not currently employed
What time do you usually arrive at work in the
What time do you usually start listening to the radio at
In a typical day, about how many hours do you listen to [your station] while you're at work? _______
Do you commute to work in your car?
About how long is your commute to work in the morning? _______
How long is your commute from work to home in the evening? _______
Do you ever listen to [your station] on the weekends?
About how many hours do you listen to [your station] on a typical Saturday? _______
What time do you usually begin listening to [your station] on Saturday? _______
About how many hours do you listen to [your station] on a typical Sunday? _______
What time do you usually begin listening to [your station] on Sunday? _______
How many hours did you listen to the radio in the past seven days? _______
How many hours did you listen to [your station] in the past seven days? _______
Hobbies/Interests
How many CDs or cassettes of music have you purchased in the last twelve months? _____
How many books have you bought in the last twelve months? _______
Do you have a computer in your home?
If yes, do you subscribe to any of the following online services?
 America Online
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Genie
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Prodigy
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Compuserve
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Other
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How often do you engage in the following activities:
| Very Often | Frequently | Seldom | Never | |
| Cooking | |
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| Bike Riding | |
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| Reading books | |
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| Viewing sports | |
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| Playing sports | |
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| Children's events | |
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| Theater | |
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| Attending literary readings | |
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| Lectures | |
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| Movies | |
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| Financial investing | |
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| Outdoor activities | |
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| Hearing live music | |
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| Personal improvement | |
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| Performing music | |
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| Gardening | |
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| Fitness and exercise | |
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| Other | |
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How much time do you spend in a typical day:
| Less than 1 hr | 1-2 hrs | 2-4 hrs | 4+ hrs | |
| Reading newspapers | |
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| Reading books | |
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| Reading magazines | |
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| Watching TV | |
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| Listening to radio | |
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How often do you go out to hear live music at clubs and concert halls?
Several times per week
About once a week
Several times per month
About once a month
Less than once a month
Rarely/never
Issues
In order to better serve your interests, please indicate which of the following issues are most important for you.
| Very Important | Important | Somewhat Important | Somewhat Unimportant | Unimportant | Very Unimportant | |
| Air and water quality | |
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| Domestic violence | |
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| Gay/Lesbian issues | |
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| Government spending | |
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| Quality of life issues | |
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| Waste disposal | |
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| Child abuse | |
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| Drug and alcohol issues | |
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| Race and ethnic relations | |
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| Welfare reform | |
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| Civil liberties | |
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| Education | |
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| Government cutbacks | |
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| HIV/AIDS | |
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| Other | |
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| Crime | |
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| Environment | |
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| Human rights | |
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| Unemployment | |
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Underwriting
Have you patronized any of the businesses that underwrite (sponsor) [your station]'s programs?
| Yes |
No |
Not sure |
If yes, what are the names of these businesses?
How likely are you to purchase the following goods or services in the next year?
| Very Likely | Likely | Somewhat Likely | Somewhat Unlikely | Unlikely | Very Unlikely | Own/Have already purchased | |
| Automobile | |
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| Furniture | |
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| Audio/Video Equipment | |
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| Antiques | |
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| Major appliances | |
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| Car phone | |
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| Fax machine | |
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| Stocks/bonds | |
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| Boats (e.g. sail, power, canoe) | |
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| Infant needs/supplies | |
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| Collectible china/figurines | |
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| Service of a travel agency | |
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| Service of a fitness center | |
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| New home or custom built home | |
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| Carpeting | |
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| Home Computer | |
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| Jewelry | |
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| Services of a landscaper | |
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| Nursery items (e.g. plants) | |
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| Photography equipment | |
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| Interior design services | |
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| Swimming pool | |
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| Real Estate | |
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| Investment property | |
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Are you in a position to make buying decisions for your company?
Are you in a position to make philanthropic decisions for your company?
Programming
How important are the following in your public radio listening?
| Very Important | Important | Somewhat Important | Somewhat Unimportant | Unimportant | Not at all important | |
| Lack of commercials | |
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| In-depth news coverage | |
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| Intellectual stimulation | |
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| Quality programming | |
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| Program hosts | |
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| Local news | |
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| Programs not available anywhere else | |
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How did you first discover [your station]?
Heard about it from a friend
Found it accidentally while tuning around the dial
Attended a concert hosted by [your station]
Read or heard an advertisement about the station
In a typical week, how often do you usually listen to [your station]?
Less than once per week
Once per week
Several times per week
DailyHow often do you listen to All Things Considered on [your station]? (Please check one)
a.) Daily
b.) On most days
c.) Occasionally
d.) Rarely/NeverHow often do you listen to weekday morning and afternoon classical music on [your station]? (Please check one)
a.) Daily
b.) On most days
c.) Occasionally
d.) Rarely/NeverIn the past six months, do you feel that classical music programming on [your station] has improved or gotten worse? (Please circle the number that best represents your opinion.)
| Much Improved | 1 | 2 | 3 | 4 | 5 | Much Worse |
Please circle a number to express your opinion of the following [your station] programs. If you have no opinion about a program, please leave the question blank.
| Like Very Much | Dislike Very Much | |||||||||
| The World | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
| Morning Edition | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
| Weekday Classical Music | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
| Jazz | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
| Weekend Edition | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
| Car Talk | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
| Thistle and Shamrock | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
| Monitor Radio | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
| Marketplace | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
The local news programming featured on [your station] is presented in an unbiased fashion.
| Strongly Agree | 1 | 2 | 3 | 4 | 5 | Strongly Disagree |
If you circled 4 or 5, how do you feel the news is biased?
Too conservative
Too liberal
The national news programming featured on [your station] is presented in an unbiased fashion.
| Strongly Agree | 1 | 2 | 3 | 4 | 5 | Strongly Disagree |
If you circled 4 or 5, how do you feel the news is biased?
Too conservative
Too liberal
Please rate the quality of [your station]'s overall news programming.
| Poor | 1 | 2 | 3 | 4 | 5 | Excellent |
How do you feel about the following programs. Do you
| Like very much | Think it's OK | Dislike | |
| Morning Edition (5 am - 9 am) | |
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| Diane Rehm (REAM) Show (9 am- 11 am) | |
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| Monitor Radio (11 am - 12 noon) | |
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| Talk of the Nation (12 noon - 2 pm) | |
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| Fresh Air with Terry Gross (2 pm - 3 pm) | |
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| All Things Considered (3 pm - 6 pm) | |
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| Marketplace (6 pm - 6:30 pm) | |
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| BBC Newsdesk (6:30 pm - 7 pm) | |
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Do you listen to the following programs:
| Rarely or never | Less than once a month | Once or twice a month | About every week | |
| Weekend Edition | |
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| Car Talk | |
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| Whad' Ya Know? with Michael Feldman | |
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| Prairie Home Companion with Garrison Keillor | |
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| Sound and Spirit with Ellen Kushner | |
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Compared to a year ago, do you listen to [your station]:
More
About the same amount
LessHow long have you been listening to [your station]? (In years or months) ____________
Each week, about how many hours do you usually listen to [your station]? ____________
In general, how has [your station] programming changed in the past year? Has it gotten:
Better
There has been little or no change
WorseAbout how many hours do you listen to [your station] during a typical weekend (Saturday and Sunday)? ___________________
Compared to a year ago, are you listening to [your station] on weekends:
More
About the same amount
LessHas [your station] made any significant changes in their programming in the past year?
If yes, how do you feel about the changes:
Very satisfied
Neither satisfied or dissatisfied
Very dissatisfiedIf we were to make any change in our programming, some listeners might be pleased, others disappointed. Listed below are only a few of several options which have been suggested by listeners. Please consider each option and think about how that change might influence your membership support of [your station].
Suppose [your station] were to drop all National Public Radio news programming like ATC and replace them with the Associated Press news.
This change would increase [your station]'s value to me.
This change would have no effect on [your station]'s value to me.
This change would decrease [your station]'s value to me.
[your station] would lose nearly all value for me.Suppose [your station] were to increase the amount of state and capitol news coverage.
This change would increase [your station]'s value to me.
This change would have no effect on [your station]'s value to me.
This change would decrease [your station]'s value to me.
[your station] would lose nearly all value for me.Suppose [your station] were to replace all daytime classical music with more NPR programs like Morning Edition, ATC, or Fresh Air.
This change would increase [your station]'s value to me.
This change would have no effect on [your station]'s value to me.
This change would decrease [your station]'s value to me.
[your station] would lose nearly all value for me.Suppose [your station] were to replace Morning Edition, Monitor Radio, and ATC with classical music running from 6 am all day.
This change would increase [your station]'s value to me.
This change would have no effect on [your station]'s value to me.
This change would decrease [your station]'s value to me.
[your station] would lose nearly all value for me.Suppose [your station] were to drop folk music, replacing folk with classical music on Friday, Saturday, and Sunday evenings.
This change would increase [your station]'s value to me.
This change would have no effect on [your station]'s value to me.
This change would decrease [your station]'s value to me.
[your station] would lose nearly all value for me. Suppose [your station] were to no longer present our own concert recordings of local musicians like the ____________ Symphony.
This change would increase [your station]'s value to me.
This change would have no effect on [your station]'s value to me.
This change would decrease [your station]'s value to me.
[your station] would lose nearly all value for me. Suppose [your station] were to drop Sunday Weekend Edition and ATC, changing Sunday morning and afternoon to all classical.
This change would increase [your station]'s value to me.
This change would have no effect on [your station]'s value to me.
This change would decrease [your station]'s value to me.
[your station] would lose nearly all value for me.Suppose [your station] were to cut back on its local news coverage, for greater emphasis on National Public Radio network news.
This change would increase [your station]'s value to me.
This change would have no effect on [your station]'s value to me.
This change would decrease [your station]'s value to me.
[your station] would lose nearly all value for me.Listening to Your Station
On a typical weekday, what time do you start listening to [your station] in the morning? __________
On a typical weekday, how many hours do you listen to [your station] between 9 am and 4 pm? ______
On your way to work in the morning, about what percentage of your total radio listening in the car is to [your station]? _________
On your way from work in the evening, about what percentage of your total radio listening in the car is to [your station]? _________
Please indicate how much you agree or disagree with the following statements: (don't know/no opinion -- leave blank)
Most of the time I find the listener calls on The Diane Rehm Show and Talk of The Nation very interesting.
| Strongly agree | Agree | Feel neutral | Disagree | Strongly disagree |
I often hear the same news reports on Morning Edition more than once during the program.
| Strongly agree | Agree | Feel neutral | Disagree | Strongly disagree |
I would prefer that programs like The Diane Rehm Show and Talk of The Nation did not include telephone calls from listeners.
| Strongly agree | Agree | Feel neutral | Disagree | Strongly disagree |
I feel that there is too much repetition of the same news reports on KJZZ.
| Strongly agree | Agree | Feel neutral | Disagree | Strongly disagree |
On weekdays, given a choice, I would rather listen to a news magazine program, like Morning Edition or All Things Considered, instead of listener call-in programs, like The Diane Rehm Show or Talk of The Nation.
| Strongly agree | Agree | Feel neutral | Disagree | Strongly disagree |
Repetition of news reports on [your station] causes me to turn off the station.
| Strongly agree | Agree | Feel neutral | Disagree | Strongly disagree |
I wish that [your station] did not have any news programs featuring listener telephone calls.
| Strongly agree | Agree | Feel neutral | Disagree | Strongly disagree |
Of all the news and information programs you listen to on [your station], which of them is the least important to you? (Do not mention these but circle their response)
| a.) Morning Edition | f.) All Things Considered |
| b.) Diane Rehm | g.) Marketplace |
| c.) Monitor Radio | h.) BBC World News |
| d.) Talk of The Nation | j.) The World |
Please indicate how much you agree or disagree with the following statements:
I am much more interested in hearing news and information programs on weekdays than on weekends.
| Strongly agree | Agree | Feel neutral | Disagree | Strongly disagree |
I am much more interested in hearing call-in talk programs on weekdays than on weekends.
| Strongly agree | Agree | Feel neutral | Disagree | Strongly disagree |
On weekends, I am much more interested in hearing entertaining programs like Car Talk or Prairie Home Companion, instead of news and information programs.
| Strongly agree | Agree | Feel neutral | Disagree | Strongly disagree |
On weekends, I make a point to tune in to KJZZ for specific programs.
| Strongly agree | Agree | Feel neutral | Disagree | Strongly disagree |
I would enjoy hearing more musical and variety programs on KJZZ on weekends.
| Strongly agree | Agree | Feel neutral | Disagree | Strongly disagree |
I would enjoy hearing a weekend program on KJZZ that presents both liberal and conservative points of view on the issues of the day.
| Strongly agree | Agree | Feel neutral | Disagree | Strongly disagree |
How often do you listen to Whad' Ya Know with Michael Feldman? Do you listen:
| Almost every week | Occasionally |
| A few times a month | Rarely or never |
| Once a month or so | |
If Whad' Ya Know could be broadcast only once a weekend, would prefer that it be on:
| Saturday | Sunday |
In your listening to all radio stations, would you say that you:
Listen more to classical music on the radio than to news programming
Listen more to news programming than to classical music
Listen to news and classical music about the same
Rarely listen to news or classical music
| Very professional | Somewhat unprofessional |
| Somewhat professional | Very unprofessional |
How would you rate the friendliness of the announcers on [your station]? Are they:
| Very friendly | Somewhat unfriendly |
| Somewhat friendly | Very unfriendly |
How aware do you think the [your station] announcers are of arts and cultural activities and other events in the area? Do you think they are:
| Very aware | Somewhat unaware |
| Somewhat aware | Very unaware |
Programming of Other Stations
In the past year, do you feel that the classical music programming on [your station] has improved or gotten worse? (Please circle the number that best represents your opinion)
| Much improved | 1 | 2 | 3 | 4 | 5 | Much worse |
Please indicate the type of programming you most prefer to listen to on the radio weekdays between 9 am and 4 pm. Write "1" for your most favorite, "2" for your second favorite, and so on. Leave blank those which you never listen to weekdays between 9 am and 4 pm.
| Classic Rock | _______ |
| Classical Music | _______ |
| In-depth News | _______ |
| Urban | _______ |
| Country | _______ |
| Talk shows | _______ |
| Jazz | _______ |
| Folk | _______ |
How would you compare the selections of classical music played on [other station] and [your station]? Would you say that you generally:
Prefer the classical music on [other station]
Prefer the classical music on [your station]
Have no real preference
Dislike classical music on both stationsWhat two or three other radio stations beside [your station] do you listen to most? (List)
Music Preferences
We're interested in the types of music you enjoy. On a scale of 1 to 5, please rank your interest in the following kinds of music by circling the appropriate number, with 1 being the lowest interest and 5 being the greatest interest.
| Lowest | Highest | ||||
| Big Band | 1 | 2 | 3 | 4 | 5 |
| Bluegrass | 1 | 2 | 3 | 4 | 5 |
| Blues | 1 | 2 | 3 | 4 | 5 |
| Cajun/Zydeco | 1 | 2 | 3 | 4 | 5 |
| Classical | 1 | 2 | 3 | 4 | 5 |
| Country | 1 | 2 | 3 | 4 | 5 |
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Folk of 50's & 60's era (e.g. Pete Seeger, Kingston Trio) |
1 | 2 | 3 | 4 | 5 |
| Irish/Celtic | 1 | 2 | 3 | 4 | 5 |
| New Age | 1 | 2 | 3 | 4 | 5 |
| Rap/Urban | 1 | 2 | 3 | 4 | 5 |
| R & B | 1 | 2 | 3 | 4 | 5 |
| Classic Rock | 1 | 2 | 3 | 4 | 5 |
| Modern Rock | 1 | 2 | 3 | 4 | 5 |
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Singer/songwriters (e.g. Shawn Colvin, Nanci Griffith) |
1 | 2 | 3 | 4 | 5 |
Promotion
Have you tried to win tickets in a WXXX ticket giveaway contest?
Charitable Giving Habits
Have you given money and/or time to any of the following charities in the last two years?
| $ Contribution | Volunteer Work | |
| Civil/Human Rights organizations | |
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| Education organizations | |
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| Environmental organizations | |
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| Museums or Cultural institutions | |
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| Political organizations | |
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| Public Radio stations other than [your station] | |
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| Public Television stations | |
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| Relief groups | |
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| Religious organizations | |
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Others: _______________________
(Specify) |
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Advocacy
Have you ever contacted an elected official in the U.S. House of Representatives and/or Senate regarding proposed elimination/reduction of funding for the Corporation of Public Broadcasting?
If you answered YES to the previous question, did you contact them by: (check all that apply)
| Letter | Postcard |
| Phone | Letter to the editor |
| E-mail | Other ________________ |
Do you think the federal government should continue funding for the Corporation of Public Broadcasting?
Should public broadcasting stations be sold to private organizations?
Reception
Please tell me about your reception of [your station]'s broadcast signal when you're listening at home. Is the quality of that reception:
| Excellent | Poor |
| Good | Don't listen to [your station] at home |
| Fair |
How is your reception of [your station]'s broadcast signal when you're listening at your workplace? Is the quality of that reception:
| Excellent | Poor |
| Good | Don't listen to [your station] at my place of business/don't work |
| Fair |
How is your reception of [your station]'s broadcast signal when you're listening in your car? Is the quality of that reception:
| Excellent | Poor |
| Good | Don't listen to [your station] in my car |
| Fair |
In general, has your reception of [your station] in the past eighteen months gotten:
| Much better | Much worse |
| Somewhat better | No opion or change |
| Somewhat worse |
Psychographics
How many people in your household regularly listen to [your station]? _______
Demographics
Are you employed (whether inside or outside of the home)?
Employed outside the home
Not employed
Have a home-based business
RetiredPlease check the category that best describes your highest level of formal education.
Attended or completed high school
Attended college
Have and undergraduate college degree
Have a graduate degree
Have a Ph.D., M.D., or similar advanced degree
Please check the category that best describes your annual total family income, before taxes.
| Less than $ 25,000 | $ 65,000 - $ 74,999 |
| $ 25,000 - $ 34,999 | $ 75,000 - $ 99,999 |
| $ 35,000 - $ 44,999 | $100,000 - $ 124,999 |
| $ 45,000 - $ 54,999 | $125,000 - $ 149,999 |
| $ 55,000 - $ 64,999 | $150,000 and above |
Please check the category which contains your age.
| 18 - 24 | 55 - 64/td> |
| 25 - 34 | 65 - 74 |
| 35 - 44 | over 75 |
| 45 - 54 | |
Are you: Male Female