The album’s direct, one-word title refers to Hectorne’s own efforts to build a career and improve himself. Hectorne was born in Memphis and raised in Mississippi, but he grew weary of small-town life and eventually ended up in the Cleveland area.
“There wasn’t too much modern stuff going on,” Hectorne said of the church he grew up attending. “It was a pretty old-timey kind of church, a lot of gospel and bluegrass influence.”
Hectorne’s music embraces many aspects of southern rock and country: lyrics recounting personal struggles with romance and the demands of everyday life, assertive drumming and, yes, slide guitar. But his music also incorporates elements of gospel and ‘90s rock. Hectorne considers "Americana" to be a more inclusive way to describe his eclectic style.
“I kind of like the twangy-er sounds, but I also like rock ‘n’ roll,” Hectorne said. “It’s definitely on the spectrum of country music, it’s just not what people typically think of when they think of country music.”
As far as the lyrics go, Hectorne admits they’re wholly autobiographical. True to his southern roots, Hectorne puts lyricism and storytelling above showmanship.
“It’s not really about the production or the flashiness of the song,” Hectorne said. “It’s built on the story.”
Hectorne and his band mates will perform an hour-long set including songs from his new album at Brite Winter Fest in Cleveland on Saturday.
Listen to the full album: