WKSU Internet Survey
 
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1.

Thank you for participating in this online survey.

Your opinions will assist WKSU and other public radio stations in planning their Internet activities. All of your responses will remain confidential.


2. What one radio station do you listen to most?
WKSU [89.7]
WCPN [90.3]
WCLV [95.5]
Some other station

3. When you listen to public radio, what one type of programming do you listen to most?
In-depth news and information
Classical music
In-depth news and information & classical music about the same amount
Talk or call-in programs
Jazz
Folk music
Other

4. How long have you been using the Internet?
Less than one year
1 - 2 years
3 - 4 years
5 years or more

5. How many hours do you use the Internet at work and at home in a typical week [excluding e-mail]?
Less than 1 hour a week
1 - 3 hours a week
4 - 5 hours a week
6 - 10 hours a week
11 - 20 hours a week
More than 20 hours a week

6. How often do you visit a public radio station's Website [such as wksu.org]?
Several times a week
About once a week
About once a month
A few times a year
Rarely or never

7. Do you listen to WKSU:
Only on the radio
Only on the Internet
On both the radio and the Internet

8. Please indicate whether you think it would be a good idea or a bad idea for the following banner announcements to appear on WKSU's Web site.

 

 

9. Would it be a good idea or a bad idea for this announcement to appear on WKSU's Web site?
Very good idea | Very bad idea
1 2 3 4 5 6 7 8 9 10

 

10. Would it be a good idea or a bad idea for this announcement to appear on WKSU's Web site?
Very good idea | Very bad idea
1 2 3 4 5 6 7 8 9 10

 

11. Would it be a good idea or a bad idea for this announcement to appear on WKSU's Web site?
Very good idea | Very bad idea
1 2 3 4 5 6 7 8 9 10

 

12. Would it be a good idea or a bad idea for this announcement to appear on WKSU's Web site?
Very good idea | Very bad idea
1 2 3 4 5 6 7 8 9 10

 

13. Would it be a good idea or a bad idea for this announcement to appear on WKSU's Web site?
Very good idea | Very bad idea
1 2 3 4 5 6 7 8 9 10

 

14. In general, is it a good idea or a bad idea for WKSU to have on air membership campaigns that help support the station?
Very good idea | Very bad idea
1 2 3 4 5 6 7 8 9 10

15. In general, is it a good idea or a bad idea for WKSU to have business underwriting announcements on air that help support the station?
Very good idea | Very bad idea
1 2 3 4 5 6 7 8 9 10

16. In general, is it a good idea or a bad idea for WKSU to have business underwriting announcements on their Web site that help support the station?
Very good idea | Very bad idea
1 2 3 4 5 6 7 8 9 10

 

17. Please indicate whether you agree or diasagree with the following statements

18. I am concerned that businesses who support public radio with underwriting announcements on air may eventually influence programming decisions
Strongly agree | Strongly disagree
1 2 3 4 5 6 7 8 9 10

19. I am concerned that businesses who support public radio with underwriting announcements on a station's Web site may eventually influence programming decisions
Strongly agree | Strongly disagree
1 2 3 4 5 6 7 8 9 10

20. I trust that WKSU will not allow businesses who support public radio with underwriting announcements to influence programming decisions
Strongly agree | Strongly disagree
1 2 3 4 5 6 7 8 9 10

21. I trust that NPR will not allow businesses who support public radio with underwriting announcements to influence programming decisions
Strongly agree | Strongly disagree
1 2 3 4 5 6 7 8 9 10

22. I have a more positive opinion of a business when I am aware that they support public radio financially
Strongly agree | Strongly disagree
1 2 3 4 5 6 7 8 9 10

23. WKSU should use the Internet to help pay for programming by including underwriting on its Web site
Strongly agree | Strongly disagree
1 2 3 4 5 6 7 8 9 10

24. Having underwriting on WKSU's Web site is a fair trade off for keeping the Web site operating at no cost to listeners
Strongly agree | Strongly disagree
1 2 3 4 5 6 7 8 9 10

25. I would be willing to increase my financial support in order to keep underwriting announcements off of WKSU's Web site
Strongly agree | Strongly disagree
1 2 3 4 5 6 7 8 9 10

26. An underwriting announcement positioned at the bottom of WKSU's home page is more acceptable than an underwriting announcement located at the top of WKSU's home page
Strongly agree | Strongly disagree
1 2 3 4 5 6 7 8 9 10

 

27. Please indicate whether you think it would be a good or bad idea for WKSU to offer the following items for sale on its Web site.

 

28. Is it a good idea or a bad idea for WKSU to sell this item on its Web site?
Very good idea | Very bad idea
1 2 3 4 5 6 7 8 9 10

29. If you wanted to purchase this item, how likely would you be to buy it on WKSU's Web site?
Very likely | Very unlikely
1 2 3 4 5 6 7 8 9 10

 

30. Is it a good idea or a bad idea for WKSU to sell this item on its Web site?
Very good idea | Very bad idea
1 2 3 4 5 6 7 8 9 10

31. If you wanted to purchase this item, how likely would you be to buy it on WKSU's Web site?
Very likely | Very unlikely
1 2 3 4 5 6 7 8 9 10

 

32. Is it a good idea or a bad idea for WKSU to sell this item on its Web site?
Very good idea | Very bad idea
1 2 3 4 5 6 7 8 9 10

33. If you wanted to purchase this item, how likely would you be to buy it on WKSU's Web site?
Very likely | Very unlikely
1 2 3 4 5 6 7 8 9 10

 

34. Is it a good idea or a bad idea for WKSU to sell this item on its Web site?
Very good idea | Very bad idea
1 2 3 4 5 6 7 8 9 10

35. If you wanted to purchase this item, how likely would you be to buy it on WKSU's Web site?
Very likely | Very unlikely
1 2 3 4 5 6 7 8 9 10

 

36. How appropriate are the following methods of raising funds to support public radio stations?

37. Providing on air underwriting announcements for businesses who financially support WKSU
Very appropriate | Not at all appropriate
1 2 3 4 5 6 7 8 9 10

38. Conducting on air membership campaigns to obtain financial suppport for WKSU from listeners
Very appropriate | Not at all appropriate
1 2 3 4 5 6 7 8 9 10

39. Providing underwriting announcements on WKSU's Website for businesses who financiallly support WKSU
Very appropriate | Not at all appropriate
1 2 3 4 5 6 7 8 9 10

40. How important are the following in deciding whether to purchase an item on a public radio Website?

41. That WKSU receives a specific amount or percentage of money from the online sale of each item
Very important | Not at all important
1 2 3 4 5 6 7 8 9 10

42. That WKSU has an online privacy policy ensuring that your name or personal information will not be shared with other businesses
Very important | Not at all important
1 2 3 4 5 6 7 8 9 10

43. That online orders are warehoused and mailed by another company on behalf of WKSU, rather than by the station itself
Very important | Not at all important
1 2 3 4 5 6 7 8 9 10

44. That WKSU has an online security policy explaining how credit card information will be protected
Very important | Not at all important
1 2 3 4 5 6 7 8 9 10

45. Please indicate whether you agree or disagree with the following statements

46. WKSU should raise funds by selling items of interest to listeners on its Website
Strongly agree | Strongly disagree
1 2 3 4 5 6 7 8 9 10

47. WKSU should not raise funds by selling any items on its Website, even if this provides additional financial support for the station
Strongly agree | Strongly disagree
1 2 3 4 5 6 7 8 9 10

48. The only items WKSU should sell on its Website are products like books and CD's that are directly related to the programming heard on WKSU
Strongly agree | Strongly disagree
1 2 3 4 5 6 7 8 9 10

49. If WKSU cannot support its Website without selling items to listeners, it should not have a Website
Strongly agree | Strongly disagree
1 2 3 4 5 6 7 8 9 10

50. Selling items on WKSU's Website is a fair trade off for keeping the information and services on the Website available at no cost to listeners
Strongly agree | Strongly disagree
1 2 3 4 5 6 7 8 9 10

51. Please add any comments you may have about how public radio can best serve your needs and interests on the Internet.

52. Please check the category that best describes your highest level of education
Attended or completed high school
Attended college
Have an undergraduate degree (B.A, B.S.)
Have a graduate degree (M.A., M.S.)
Have a Ph. D., M.D., or similar advanced degree

53. Are you:
Male
Female

54. Please check the category that contains your age:
24 or younger
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 or older

 

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55. Thank you very much for completing this survey. Your responses will provide valuable information for public radio.

 

 



 

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