WKSU Survey

Thank you for participating in this on-line survey.

Your opinions will assist WKSU and other public radio stations in planning their Internet activities. All of your responses will remain confidential.
1. What one radio station do you listen to most?
WKSU [89.7]
WCPN [90.3]
WCLV [95.5]
Some other station
2. When you listen to public radio, what one type of programming do you listen to most?
In-depth news and information
Classical music
In-depth news and information & classical music about the same amount
Talk or call-in programs
Jazz
Folk music
Other
3. How long have you been using the Internet?
Less than one year
1 - 2 years
3 - 4 years
5 years or more
4. How many hours do you use the Internet at work and at home in a typical week [excluding e-mail]?
Less than 1 hour a week
1 - 3 hours a week
4 - 5 hours a week
6 - 10 hours a week
11 - 20 hours a week
More than 20 hours a week
5. How often do you visit a public radio station's Web site [such as wksu.org]?
Several times a week
About once a week
About once a month
A few times a year
Rarely or never
6. How often do you visit the Web site of a public radio program or network [such as cars.com or npr.org]?
Several times a week
About once a week
About once a month
A few times a year
Rarely or never
7. How did you find out about WKSU's Web site?
Heard an announcement about the Web site on the air
Found the site through an Internet search engine
Found the site while surfing the Web
Found the site some other way
Not familiar with this Web site
8. Do you listen to WKSU:
Only on the radio
Only on the Internet
On both the radio and the Internet
9. Do you listen to any radio stations or on-line audio [such as Yahoo/Broadcast.com or SonicNet.com] on the Internet?
Yes
No

On a scale of 1 to 10, with 1 being 'Very Important' and 10 being 'Not at all important,' how important are the following reasons in selecting an on-line news and information source?
10. Operated by a known and trusted news organization
Very important | Not at all important
1 2 3 4 5 6 7 8 9 10
11. Has up-to-the-minute news coverage
Very important | Not at all important
1 2 3 4 5 6 7 8 9 10
12. Has in-depth coverage of stories
Very important | Not at all important
1 2 3 4 5 6 7 8 9 10
13. Has photos and graphic illustrations
Very important | Not at all important
1 2 3 4 5 6 7 8 9 10
14. Has an audio streaming service
Very important | Not at all important
1 2 3 4 5 6 7 8 9 10
15. Covers major national and international news stories
Very important | Not at all important
1 2 3 4 5 6 7 8 9 10
16. Covers major local and state news stories
Very important | Not at all important
1 2 3 4 5 6 7 8 9 10
17. Has chats and discussion rooms
Very important | Not at all important
1 2 3 4 5 6 7 8 9 10
18. Has links to other useful sites
Very important | Not at all important
1 2 3 4 5 6 7 8 9 10

How important are the following reasons in selecting an on-line radio station or on-line audio service?
19. To listen to specific programs at my convenience
Very important | Not at all important
1 2 3 4 5 6 7 8 9 10
20. For background music while I do other computer work
Very important | Not at all important
1 2 3 4 5 6 7 8 9 10
21. To listen to a distant station that I cannot receive on the radio
Very important | Not at all important
1 2 3 4 5 6 7 8 9 10
22. For office listening where reception is poor or where it is not convenient to have a radio
Very important | Not at all important
1 2 3 4 5 6 7 8 9 10
23. To listen to a type of music that I cannot hear on any local radio station
Very important | Not at all important
1 2 3 4 5 6 7 8 9 10

How often do you listen to the following radio or audio services on the Internet?

24. NPR.org
Several times a week or more
Once or twice a week
Several times a month
Less than once a month
Rarely or never
25. BBC Online
Several times a week or more
Once or twice a week
Several times a month
Less than once a month
Rarely or never
26. CNN.com
Several times a week or more
Once or twice a week
Several times a month
Less than once a month
Rarely or never
27. CNBC.com
Several times a week or more
Once or twice a week
Several times a month
Less than once a month
Rarely or never
28. MSNBC.com
Several times a week or more
Once or twice a week
Several times a month
Less than once a month
Rarely or never
29. Yahoo/Broadcast.com
Several times a week or more
Once or twice a week
Several times a month
Less than once a month
Rarely or never
30. SonicNet.com
Several times a week or more
Once or twice a week
Several times a month
Less than once a month
Rarely or never
31. WKSU.org
Several times a week or more
Once or twice a week
Several times a month
Less than once a month
Rarely or never

Please indicate whether you agree or disagree with the following statements about your Internet use

32. I listen to on-line radio or audio services mostly at home
Strongly agree | Strongly Disagree
1 2 3 4 5 6 7 8 9 10
33. I have listened to public radio stations from other parts of the country on the Internet
Strongly agree | Strongly Disagree
1 2 3 4 5 6 7 8 9 10
34. I have listened to WKSU on the Internet when I was out of town
Strongly agree | Strongly Disagree
1 2 3 4 5 6 7 8 9 10
35. The main reason I visit WKSU's Web site is to listen to the radio station online
Strongly agree | Strongly Disagree
1 2 3 4 5 6 7 8 9 10
36. The main reason I visit WKSU's Web site is for a link to a national program's Web site
Strongly agree | Strongly Disagree
1 2 3 4 5 6 7 8 9 10
37. The main reason I visit WKSU's Web site is for a link to a network Web site [i.e. npr.org - pri.org]
Strongly agree | Strongly Disagree
1 2 3 4 5 6 7 8 9 10
38. I am listening less to public radio because of the time I spend on the Internet
Strongly agree | Strongly Disagree
1 2 3 4 5 6 7 8 9 10
39. I am listening less to all radio stations because of the time I spend on the Internet
Strongly agree | Strongly Disagree
1 2 3 4 5 6 7 8 9 10
40. I have clicked on an ad that I have seen on a Web site
Strongly agree | Strongly Disagree
1 2 3 4 5 6 7 8 9 10

Please indicate whether you agree or disagree with the following statements

41. I get a feeling of companionship when I listen to WKSU
Strongly agree | Strongly disagree
1 2 3 4 5 6 7 8 9 10
42. I get a feeling of companionship when I listen to my favorite programs on WKSU
Strongly agree | Strongly disagree
1 2 3 4 5 6 7 8 9 10
43. I think it is important that WKSU has a Web site
Strongly agree | Strongly disagree
1 2 3 4 5 6 7 8 9 10
44. I will probably be spending more time on the Internet in two years than I do now
Strongly agree | Strongly disagree
1 2 3 4 5 6 7 8 9 10
45. If WKSU devotes time and resources to the Internet, I am concerned that it will reduce the quality of its on-air programming
Strongly agree | Strongly disagree
1 2 3 4 5 6 7 8 9 10
46. If WKSU devotes time and resources to the Internet, I am concerned that it may not be able to afford to pay for the radio programs I enjoy
Strongly agree | Strongly disagree
1 2 3 4 5 6 7 8 9 10
47. If WKSU devotes time and resources to the Internet, I am concerned that the quality of service to listeners and members will be reduced
Strongly agree | Strongly disagree
1 2 3 4 5 6 7 8 9 10
48. I get a feeling of companionship when I visit the WKSU Web site
Strongly agree | Strongly disagree
1 2 3 4 5 6 7 8 9 10
49. I get a feeling of companionship when I visit my favorite Web sites
Strongly agree | Strongly disagree
1 2 3 4 5 6 7 8 9 10

How likely would you be to use the following features on WKSU's Web site?
50. Program schedules
Extremely likely | Not at all likely
1 2 3 4 5 6 7 8 9 10
51. Bios and pictures of WKSU hosts and announcers
Extremely likely | Not at all likely
1 2 3 4 5 6 7 8 9 10
52. Bios and pictures of NPR hosts and announcers
Extremely likely | Not at all likely
1 2 3 4 5 6 7 8 9 10
53. Listings of music played on the station
Extremely likely | Not at all likely
1 2 3 4 5 6 7 8 9 10
54. A calendar of station events
Extremely likely | Not at all likely
1 2 3 4 5 6 7 8 9 10
55. A calendar of community events
Extremely likely | Not at all likely
1 2 3 4 5 6 7 8 9 10
56. Additional information about music or performers heard on-air
Extremely likely | Not at all likely
1 2 3 4 5 6 7 8 9 10
57. Additional information about news events or reports heard on-air
Extremely likely | Not at all likely
1 2 3 4 5 6 7 8 9 10
58. Links to interesting sites about news or music
Extremely likely | Not at all likely
1 2 3 4 5 6 7 8 9 10
59. Live breaking news coverage from WKSU or NPR
Extremely likely | Not at all likely
1 2 3 4 5 6 7 8 9 10
60. An archive of news reports from WKSU or NPR
Extremely likely | Not at all likely
1 2 3 4 5 6 7 8 9 10
61. An archive of programs that have already been broadcast on WKSU
Extremely likely | Not at all likely
1 2 3 4 5 6 7 8 9 10
62. Purchasing items on the WKSU Web site
Extremely likely | Not at all likely
1 2 3 4 5 6 7 8 9 10
63. Streaming of on-line music formats not heard on WKSU radio
Extremely likely | Not at all likely
1 2 3 4 5 6 7 8 9 10
64. Original programming not heard on WKSU radio
Extremely likely | Not at all likely
1 2 3 4 5 6 7 8 9 10
65. Original magazine-style articles on news, arts, and culture
Extremely likely | Not at all likely
1 2 3 4 5 6 7 8 9 10
66. Chats with public radio hosts and reporters
Extremely likely | Not at all likely
1 2 3 4 5 6 7 8 9 10
67. Chats with experts discussing topics heard on NPR news or call-in programs
Extremely likely | Not at all likely
1 2 3 4 5 6 7 8 9 10
68. Chats with experts discussing interesting topics not specifically heard on WKSU
Extremely likely | Not at all likely
1 2 3 4 5 6 7 8 9 10
69. Business or personal networking opportunities
Extremely likely | Not at all likely
1 2 3 4 5 6 7 8 9 10
70. Customized versions of NPR news magazine programs
Extremely likely | Not at all likely
1 2 3 4 5 6 7 8 9 10

I would visit WKSU's Web site more often if it offered the following features:

71. If it was updated more frequently with new information
Strongly agree | Strongly disagree
1 2 3 4 5 6 7 8 9 10
72. If I could chat on-line with national program hosts and reporters
Strongly agree | Strongly disagree
1 2 3 4 5 6 7 8 9 10
73. If I could chat on-line with WKSU program hosts and reporters
Strongly agree | Strongly disagree
1 2 3 4 5 6 7 8 9 10
74. If I could buy books and CD's that I've heard about on WKSU
Strongly agree | Strongly disagree
1 2 3 4 5 6 7 8 9 10
75. If the site downloaded more quickly
Strongly agree | Strongly disagree
1 2 3 4 5 6 7 8 9 10
76. If I did not have to download additional software to listen to WKSU on-line
Strongly agree | Strongly disagree
1 2 3 4 5 6 7 8 9 10
77. Would you be interested in receiving an on-line newsletter from WKSU?
Yes
No
78. How often would you like to receive the on-line newsletter?
Every day
Weekdays only
Saturday and Sunday only
Once a week
Once a month
Not interested in on-line newsletter

How interested would you be in the following content in an on-line newsletter?

79. Program highlights; i.e. what's coming up this week
Very interested | Not at all interested
1 2 3 4 5 6 7 8 9 10
80. Announcements of special programs
Very interested | Not at all interested
1 2 3 4 5 6 7 8 9 10
81. Bios and photos of announcers and reporters
Very interested | Not at all interested
1 2 3 4 5 6 7 8 9 10
82. Contests or giveaways
Very interested | Not at all interested
1 2 3 4 5 6 7 8 9 10
83. A schedule of station events
Very interested | Not at all interested
1 2 3 4 5 6 7 8 9 10
84. Volunteer opportunities
Very interested | Not at all interested
1 2 3 4 5 6 7 8 9 10
85. In the past twelve months, have you given money to a public radio station?
Yes
No

Please indicate if you would be interested in using the following on-line member services:
86. Receiving an e-mail reminder of your membership renewal date
Yes
No
87. Receiving e-mail membership reminders in place of mail or phone reminders
Yes
No
88. Renewing your membership on-line if this would help WKSU reduce expenses
Yes
No
89. Renewing your membership on-line if this would help WKSU reduce the amount of time spent on-air raising money
Yes
No
90. Have you ever made a pledge to a public radio station on-line?
Yes
No
91. If you have pledged to a public radio station on-line, would you pledge online again?
Yes
No
92. If you would NOT pledge on-line again, why would you not do so?

How important are the following reasons in deciding whether to pledge to a public radio station on-line?

93. Ease and convenience of supporting on-line
Very important | Not at all important
1 2 3 4 5 6 7 8 9 10
94. Being on-line at the time you decide to pledge
Very important | Not at all important
1 2 3 4 5 6 7 8 9 10
95. The assurance of privacy for any personal information you provide while pledging on-line
Very important | Not at all important
1 2 3 4 5 6 7 8 9 10
96. The assurance of security for your credit card when pledging on-line
Very important | Not at all important
1 2 3 4 5 6 7 8 9 10
97. A special gift being offered only for on-line pledges
Very important | Not at all important
1 2 3 4 5 6 7 8 9 10
98. A drawing or giveaway offered only for on-line pledges
Very important | Not at all important
1 2 3 4 5 6 7 8 9 10
99. An on-line pledge would help the station to meet a challenge grant
Very important | Not at all important
1 2 3 4 5 6 7 8 9 10

Please indicate whether you agree or disagree with the following reasons for pledging on-line to WKSU
100. I didn't know that I could support WKSU on-line
Strongly agree | Strongly disagree
1 2 3 4 5 6 7 8 9 10
101. The on-line pledge process is too slow, too confusing, or does not operate correctly
Strongly agree | Strongly disagree
1 2 3 4 5 6 7 8 9 10
102. How many times have you shopped or paid bills on-line in the past six months?
Never
1 - 2 times
3 - 4 times
5 - 6 times
7 - 10 times
11 - 15 times
16 - 20 times
21 - 25 times
More than 25 times
103. If you had to put a price on WKSU's Web site, how much would you pay to use it for one year?
$0
$1 - $5
$6 - $10
$11 - $15
$16 - $20
$21 - $25
More than $25
104. Please add any comments you may have about how public radio can best serve your needs and interests on the Internet.
105. Please check the category that best describes your highest level of education
Attended or completed high school
Attended college
Have an undergraduate degree (B.A, B.S.)
Have a graduate degree (M.A., M.S.)
Have a Ph. D., M.D., or similar advanced degree
106. Are you:
Male
Female
107. Please check the category that contains your age:
24 or younger
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 or older

Thank you very much for completing this survey. Your responses will provide valuable information for public radio.
Additional Comments:
Return to the WKSU home Page, without sending answers.

Survey by Market Trends Research © 2001 All Rights Reserved