Background information:

What is PICIS?

Who are the participants and partners?

What are the research objectives?

What is the timetable?

Questions about the PICIS project?
Contact Eric Nuzum, WKSU or
Peter Dominowski, Market Trends

PICIS Research objectives:

• What content do listeners use on a public radio Website? What content do you wish you could use? How does public radio fit into their online universe?

• How did listeners learn about the public radio Website? What would influence them or others to return?

• Has the Web influenced how much and/or why they listen to public radio? Might it in the future?

• What are the acceptable limits and thresholds of e-commerce and advertising on public radio Websites?
  

• What impact of the Web on individual giving, now and in the near future. Can / should the Web site provide value-added to givers?