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Economy and Business


Ohio Turnpike to look for advertisers for a range, from snowplows to dog trails
Officials say they will not be selling naming rights for the road itself
by WKSU's LYNDSEY SCHLEY


Reporter
Lyndsey Schley
 
The Ohio Turnpike will be accepting sponsorships.
Courtesy of Doug Kerr
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In The Region:

The Ohio Turnpike Commission has decided against selling naming rights for the toll road, but will be seeking sponsors for other assets from snow plows to vending machines along the road.

Adam Greenslade of the commission says it will be looking for sponsors for the items such as pet walking trails and highway safety programs.

While drivers may not be used to these sponsorships along the toll road, Greenslade thinks that it will be worth it to customers.

LISTEN: GREENSLADE ON TUNRPIKE

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"I think for us really, what we’re looking to do is to create value for our customers without relying solely on toll revenues," Greenslade says. "We’re looking to add to out non-toll revenue on our roadway. If we do that properly, the customers are going to see that we’re increasing the value to them through these programs.

Greenslade says the Commission hopes to raise about $2 million a year with the program.

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