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Analyst: Cruze sales suspension should be short-lived
Given its other safety troubles, GM is being proactive with its showcase car
by WKSU's M.L. SCHULTZE


Web Editor
M.L. Schultze
 
The Cruze was seen as the savior of GM and Lordstown when it rolled off the production line in 2010, and has largely kept its promise.
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GM is advising dealers to stop selling the popular Chevy Cruze while it figures out which of its 2013 and 2014 cars have potentially defective airbags. But as WKSU’s M.L. Schultze reports, it’s expected the suspension of sales of the Northeast-Ohio-made car will be short lived.

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The suspension affects about 33,000 new and used models of the compact cars and was triggered by the discovery of potentially faulty airbags from Japan’s Takata Corp.

The airbags are also in Hondas, Mazdas, Toyotas and Nissans. But Jeremy Acevedo of Edmunds.com says GM has to be especially cautious because the Cruze replaced the Cobalt, which contained the ignition switch that’s been linked to at least 13 deaths.

“The Cruze is a tremendous seller for Chevy. And so it is important that everything goes smoothly with this. But amid all GM’s safety woes, this looks like a proactive approach to making sure safety that has a major place at their table.”

The sales suspension comes at a time of year when dealers need to move cars. But Acevedo says it should be over quickly and that it should not affect the long-term health of Lordstown’s production or jobs.

 

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