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Government and Politics


Kasich ad is first salvo in re-election campaign
The ad will air for the next two weeks in major TV markets
by WKSU's STATEHOUSE BUREAU CHIEF KAREN KASLER


Reporter
Karen Kasler
 
Gov. John Kasich's first TV ad was a a reported $350,000 media buy.
Courtesy of Office of the Governor
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In The Region:
The governor’s race is well underway with the launch of the first TV ad Wednesday. Ohio Public Radio’s Karen Kasler has more.
LISTEN: Daniel McElhatton reaction to ad

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The ad was released a day early on Gov. John Kasich’s campaign website. It will air for the next two weeks in major TV markets, courtesy of a reported $350,000 media buy. Among those who’ve seen the ad – the team of his Democratic opponent Ed FitzGerald, led by Daniel McElhatton.

“It is trying to rebrand a governor who spent the last three years fighting a war against working families and offering policy prescriptions that did nothing to help everyday Ohioans better their lives.”

Like the Kasich campaign team, McElhatton also won’t confirm details of his candidate’s ad strategy, including when FitzGerald’s first TV ad will air – but he does say the coming ads will be “aggressive”.
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