News
News Home
Quick Bites
Exploradio
News Archive
News Channel
Special Features
NPR
nowplaying
On AirNewsClassical
Loading...
  
School Closings
WKSU Support
Funding for WKSU is made possible in part through support from the following businesses and organizations.

Hospice of the Western Reserve

NOCHE


For more information on how your company or organization can support WKSU, download the WKSU Media Kit.

(WKSU Media Kit PDF icon )


Donate Your Vehicle to WKSU

Programs Schedule Make A Pledge Member BenefitsFAQ/HelpContact Us
Economy and Business


The Plain Dealer's parent is banking on younger web-focused readers
Impact of shift to more online content and less print is still being evaluated
by WKSU's KEVIN NIEDERMIER


Reporter
Kevin Niedermier
 
Mory Bordman, his wife Rhoda and Herman Jones miss 7 day a week Plain Dealer delivery, but say they've adjusted.
Courtesy of Kevin Niedermier
Download (WKSU Only)
In The Region:

This week the Cleveland Plain Dealer began moving all its print reporters and other staffers out of its 14-year-old headquarters to the Terminal Tower on other side of downtown. It’s the latest in a series of moves the paper began making last year, including a shift to more on-line content, less print and reduced home delivery. WKSU’s Kevin Niedermier takes a look at how the changes are being received.

Click to listen

Other options:
Windows Media / MP3 Download (4:00)


The thinner Plain Dealer is still printed every day, but now home delivery is only four days a week. And last year more than 50 print reporters were laid-off. Some were offered jobs with the expanded on-line news service, cleveland.com. The shift is an attempt to get ahead of the drops in circulation and print ad revenue most newspapers have been experiencing for years by delivering more news via the internet. So far no paywall is planned, and the online service is free. Twenty-seven-year-old Maggie McGinty of Lakewood is the type of younger news consumer the Plain Dealer is targeting.

Digital users 40 and under are the new target
“I wish I could say I got it from print, but my generation, we want news fast and we have it at our fingertips with our cellphones. So, pretty much all of my news is from my iPhone applications. If I needed local news I wouldn’t buy a Plain Dealer.”

The push to less print and more on-line product comes from the Plain Dealer’s parent company, Advance Publications. It’s made similar moves at some of its other papers, including the New Orleans Times-Picayune. Rick Edmonds is with the Poynter Institute, which trains journalists and tracks media trends. He says Advance hopes to replace declining print advertising with a growth in online ads.

“They do hope a stronger set of digital products will attract a younger audience and some who’ve drifted away from the print paper. But at the same time they’re risking losing some of the loyal audience who don’t like this too well. So it’s a somewhat bold and risky move that’s kind of disruptive in the short run.”

Especially for people like 76-year-old subscriber Anna Marie Tomaro. At the Mayfield Heights senior center’s St. Patrick’s Day lunch, she says she misses daily home delivery and the old, beefier print content.

Some adjust, some don't
“I really liked it because you could read articles, details that you can’t get on TV, you know, the little, quick stories without going into detail. It’s been a hardship in that I really don’t get a lot out of it as I usually did. So, it’s a matter of me saying enough is enough and calling and cancelling the subscription.”

And she won't go online. "No, no…I like to sit down with a cup of coffee and newspaper and read!" 

But, 89-year-old Moray Bordman says he and his wife have adapted to less home delivery.

“At first we sort of missed it because it was a way of life for so many years. But we adjusted, we don’t expect it Monday and Tuesday, so it’s no problem now.

Ahead of its time?
The Poynter Institute’s Rick Edmonds believes the changes Advance Publications made at the Plain Dealer may be premature.

“I think maybe five years from now we’ll see many more papers that have done something like this. I think, and the feeling I get talking with other executives is that Advance made the move a little sooner than they should have. But Advance will say this is the future and if print advertising and circulation declines are inevitable, ... it's better to have some disruption now and be at the right place three to five years from now.”

Advance Publications did not return calls seeking comments on the Plain Dealer changes. And Plain Dealer officials declined to comment for this story. But at a speaking engagement last month, the paper’s managing editor said the Plain Dealer’s website had a record number of hits in January. Though he said it is still too early to tell if the changeover will be a success.

 

 

 

(Click image for larger view.)

Add Your Comment
Name:

Location:

E-mail: (not published, only used to contact you about your comment)


Comments:




 
Page Options

Print this page

E-Mail this page / Send mp3

Share on Facebook




Stories with Recent Comments

Canton's Basilica of St. John absorbs news of the pope at morning Mass
Hello Chris,Marina,and Patrice, I just read this article and you all look great. I'm on facebook Jean Dutcher in blue and white stripped blouse. I"M so glad to ...

Exploradio: Avoiding the 'acting-white' trap
Growing-up black and being black should not determine that you will not speak well or will not be a high achiever in your goals in life.But society te nds to la...

Charter-school supporters to rally at Statehouse
I am on the bus now headed to the rally. Horizon is an excellent school. My son is is 7 th grade. The teachers and administrators are top notch and spend so m...

Former Nursing Home Land Added to Parks
In addition, LED technology also plays a very important role in advertising- LED placard is very, very useful for shop owners.

Ohio Supreme Court hears arguments on school funding
That's not true. Other school districts HAVE followed this law and done this. Oakhills is one of them and how they were able to provide technology for their s...

Death and beauty at Cleveland's Museum of Contemporary Art
What a disgusting story to air at lunch time.

Ohio Supreme Court grills attorneys on flooding and million-dollar fixes
Perhaps the State of Ohio should take the lead and implement state wide water shed districts that would collect minimum fees. The funds could then be distribute...

More Ohio schools are adding STEM + arts to come up with STEAM
STEM is Science, Technology, Engineering and Math. Not Education! Your first sentence and intro to this article is incorrect. Please correct this inaccuracy....

Body found in Brecksville park identified as Hillary Sharma
When will we learn the cause of death? We live here and if there's foul play, we have a right to know.

FitzGerald isn't giving up, but many Stark voters are worried, wary and weary
SB5 stands for "Snow Ball 5" because voters have about a snow ball's chance of remembering what it was.

Copyright © 2014 WKSU Public Radio, All Rights Reserved.

 
In Partnership With:

NPR PRI Kent State University

listen in windows media format listen in realplayer format Car Talk Hosts: Tom & Ray Magliozzi Fresh Air Host: Terry Gross A Service of Kent State University 89.7 WKSU | NPR.Classical.Other smart stuff. NPR Senior Correspondent: Noah Adams Living on Earth Host: Steve Curwood 89.7 WKSU | NPR.Classical.Other smart stuff. A Service of Kent State University