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Government and Politics

Both sides of healthcare debate target young Ohioans
Young people are under-represented in the healthcare rolls, and opposing efforts are underway to change that and maintain it

Reporter / Host
Jeff St. Clair
A campaign designed by the Ad Council uses pets to lure young women to sign up for Obamacare. Opponents of the healthcare law are trying to convince young people not to enroll.
Courtesy of Ad Council
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Fans and opponents of the new health-care law are both ramping up outreach as the March 31st deadline for enrollment in the federal health exchange approaches.

WKSU’s Jeff St.Clair reports that both campaigns are also focusing on young people.

St.Clair on healthcare enrollment messages

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Ohio ranks eighth in the nation with 1.3 million residents without insurance.  That’s one reason the group Get Covered America is targeting the Buckeye State to encourage enrollment in the state’s federally run health-care exchange.

The group is reaching out especially to uninsured women ages 18 to 34, according to Trey Daly, director of the Ohio chapter.

“Young women and women in general are often the decision-makers about issues like health coverage, so we understand that women are great influencers when it comes to the important decisions in life, and that’s why it makes sense particularly to reach out to them.”

Meanwhile the conservative group Americans for Prosperity is sending a different message to the same demographic through its Obamacare Campus Crisis effort. Their message is that the new healthcare law is raising insurance rates for young people by eliminating policies that are cheaper but have higher deductibles.

People who miss the March 31st deadline for obtaining insurance this year face a penalty of $95 or 1 percent of their income, whichever’s greater.

The Ad Council used talking pets to encourage young women to enroll in health exchanges. 

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