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Economy and Business

Cleveland Auto Show reflects industry's improvement
The show starts tomorrow, and is bigger as car makers spend more profits on marketing

Kevin Niedermier
The Cleveland Auto Show starts Saturday at the I-X Center, and can be seen as a barometer of the recovering auto industry
Courtesy of Cleveland Auto Show
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This year’s Cleveland Auto Show can be seen as a barometer of the recovering auto industry. The annual exhibit of carmakers’ new and future models starts Saturday at the I-X Center. Lou Vitantonio is president of the Greater Cleveland Auto Dealers’ Association. He says Ohio car sales were up 10 percent last year over the year before, and that is reflected in this year’s auto show.

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“I’d say it’s at least 20 percent larger than in previous years. We have over 40 manufacturers who are displaying here in addition to exhibitors who are allied exhibitors connected to the auto industry like State Farm and Auto Trader  and some others.”

Vitantonio says automakers have more money to spend all types of marketing, not just auto shows.

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Cleveland Auto Show

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