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Ohio


"Where's the Beef?" after 30 years
On January 10, 1984, Columbus-based Wendy's unveiled a new ad campaign which spawned a national catchphrase
by WKSU's KABIR BHATIA


Reporter
Kabir Bhatia
 
Clara Peller yelled her national catchphrase into the history books in three spots that began airing on this date in 1984
Courtesy of Wendy's
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Thirty years ago today, Wendy's unveiled a new slogan which would catapult the Columbus-based company from growing hamburger chain to a factor in the 1984 presidential election.  WKSU’s Kabir Bhatia reports.

"Where's the Beef?" after 30 years

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Clara Peller was 81-years-old when she began starring in ads for Wendy's, shouting "Where's the Beef?" They were supposed to point out competitors’ use of frozen burger patties. But within a few months, Democratic presidential candidate Walter Mondale was even quoting the commercials in response to opponent, Gary Hart.

"When I hear your ideas, I'm reminded of that ad, 'Where's the Beef?'"

Peller eventually appeared in ads for Prego spaghetti sauce claiming to have found the beef. Wendy's was not pleased and terminated the campaign. After that, the chain experienced a two-year sales slump. Peller died in 1987.


 
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