News Home
Quick Bites
News Archive
News Channel
Special Features
On AirNewsClassical
School Closings
WKSU Support
Funding for WKSU is made possible in part through support from the following businesses and organizations.

Akron General

The Holden Arboretum

Wayside Furniture

For more information on how your company or organization can support WKSU, download the WKSU Media Kit.

(WKSU Media Kit PDF icon )

Donate Your Vehicle to WKSU

Programs Schedule Make A Pledge Member BenefitsFAQ/HelpContact Us

"Where's the Beef?" after 30 years
On January 10, 1984, Columbus-based Wendy's unveiled a new ad campaign which spawned a national catchphrase

Kabir Bhatia
Clara Peller yelled her national catchphrase into the history books in three spots that began airing on this date in 1984
Courtesy of Wendy's
Download (WKSU Only)
In The Region:

Thirty years ago today, Wendy's unveiled a new slogan which would catapult the Columbus-based company from growing hamburger chain to a factor in the 1984 presidential election.  WKSU’s Kabir Bhatia reports.

"Where's the Beef?" after 30 years

Other options:
Windows Media / MP3 Download (0:38)

Clara Peller was 81-years-old when she began starring in ads for Wendy's, shouting "Where's the Beef?" They were supposed to point out competitors’ use of frozen burger patties. But within a few months, Democratic presidential candidate Walter Mondale was even quoting the commercials in response to opponent, Gary Hart.

"When I hear your ideas, I'm reminded of that ad, 'Where's the Beef?'"

Peller eventually appeared in ads for Prego spaghetti sauce claiming to have found the beef. Wendy's was not pleased and terminated the campaign. After that, the chain experienced a two-year sales slump. Peller died in 1987.

Add Your Comment


E-mail: (not published, only used to contact you about your comment)


Page Options

Print this page

E-Mail this page / Send mp3

Share on Facebook

Stories with Recent Comments

New options in Ohio for secular wedding ceremonies
Hello Mike, I support this action. I was not previously aware of the difficulty couples may encounter in locating officials to serve in their non-religious mar...

Northeast Ohio prepares for the next refugees -- whoever they may be
What a better place to place refugees than in the Midwest cities that have a steady population decline. These refugees will bring much to the culture and the ec...

Charter reform bill includes controversial change for some teachers
I work for a former White Hat charter school; it was sold to another (for-profit) company this past summer and we were told that they would not pay into STRS/PE...

Bhutanese resettlement has had a big economic impact
Informative especially for nonmembers of North Hill. I appreciate the fact that you mention that the younger generation has an easier time than the elders but t...

Ottawa County Commissioner sworn in as new house member
Congratulations on your new appointment to the Ohio House. I'm certain you will do an outstanding job in your new role representing our district. When you have...

Holden Arboretum opens a new canopy walk and emergent tower
Visited the Holden Arboretum today to witness the incredible work you did constructing the tower and bridges.WOW! Very impressed. Knew the build had to be great...

Local club works to bring back the once-prevalent American elm
I would love to help! Where would I get some of the new Strain so I could plant them?

Four Geauga school districts consider consolidating on the Kent State campus
Berkshire was smart to merge with Ledgemont because it had shrinking enrollment and excess capacity at its high school. Now that Cardinal is dragging its feet ...

Ohio Rep. John Boccieri sworn into office and hopes to look for 'middle ground' with colleagues
Welcome back to the Statehouse, John. You are a terrific representative in the truest sense always representing the people's voice in teh district you serve. ...

Copyright © 2015 WKSU Public Radio, All Rights Reserved.

In Partnership With:

NPR PRI Kent State University

listen in windows media format listen in realplayer format Car Talk Hosts: Tom & Ray Magliozzi Fresh Air Host: Terry Gross A Service of Kent State University 89.7 WKSU | NPR.Classical.Other smart stuff. NPR Senior Correspondent: Noah Adams Living on Earth Host: Steve Curwood 89.7 WKSU | NPR.Classical.Other smart stuff. A Service of Kent State University