News
News Home
Quick Bites
Exploradio
News Archive
News Channel
Special Features
NPR
nowplaying
On AirNewsClassical
Loading...
  
School Closings
WKSU Support
Funding for WKSU is made possible in part through support from the following businesses and organizations.

Greater Akron Chamber

Knight Foundation


For more information on how your company or organization can support WKSU, download the WKSU Media Kit.

(WKSU Media Kit PDF icon )


Donate Your Vehicle to WKSU

Programs Schedule Make A Pledge Member BenefitsFAQ/HelpContact Us
Ohio


"Where's the Beef?" after 30 years
On January 10, 1984, Columbus-based Wendy's unveiled a new ad campaign which spawned a national catchphrase
by WKSU's KABIR BHATIA


Reporter
Kabir Bhatia
 
Clara Peller yelled her national catchphrase into the history books in three spots that began airing on this date in 1984
Courtesy of Wendy's
Download (WKSU Only)
In The Region:

Thirty years ago today, Wendy's unveiled a new slogan which would catapult the Columbus-based company from growing hamburger chain to a factor in the 1984 presidential election.  WKSU’s Kabir Bhatia reports.

"Where's the Beef?" after 30 years

Other options:
Windows Media / MP3 Download (0:38)


Clara Peller was 81-years-old when she began starring in ads for Wendy's, shouting "Where's the Beef?" They were supposed to point out competitors’ use of frozen burger patties. But within a few months, Democratic presidential candidate Walter Mondale was even quoting the commercials in response to opponent, Gary Hart.

"When I hear your ideas, I'm reminded of that ad, 'Where's the Beef?'"

Peller eventually appeared in ads for Prego spaghetti sauce claiming to have found the beef. Wendy's was not pleased and terminated the campaign. After that, the chain experienced a two-year sales slump. Peller died in 1987.


 
Add Your Comment
Name:

Location:

E-mail: (not published, only used to contact you about your comment)


Comments:




 
Page Options

Print this page

E-Mail this page / Send mp3

Share on Facebook




Stories with Recent Comments

Local Ebola concerns cause officials to pay more attention to West Africa
I have a better idea, let's secure our borders and spend those billions of dollars on our own first.

HUD and Cuyahoga Land Bank extend a housing deal for another year
Need to sale lot, and would like to know how to contact someone to see if they may be interested in the property that sat between two lots. If you can give me...

Akron Beacon Journal details abuse claims against televangelist Angley
In the early 90's I went forth for pray. And the man was anointed by the hand of God. Just a fact I will never forget

Lawmaker questions why a million voters didn't get absentee applications
He's a damn lie! I vote n all elections. I missed 1. Haven't gotten my absentee ballot and their making it hard to get one.

Thirsty Dog Brewery warns it might have to leave Akron
Why is it the city's responsibility to find this guy a location? There are a hundred realestate companies that could help him.

Kent State sends home three after contact with second Ebola-stricken nurse
Why weren't all health workers who were around Duncan quaranteened for 21 days and tested for Ebola? That's a no-brainer. Why was Vinson allowed to travel right...

New book says Willoughby Coal is haunted...and that's good for business
Would love to see a series of books that would just thrill me. I cannot wait to visit some of the locations. And revisit some of the locations I have already vi...

Cleveland Indians to continue with 'dynamic pricing'
pricing is too high for a family as well as people like me who are on a fixed income. Bleacher seats are cheaper but concessions are rediculous.

Kasich talks about faith, drugs and education -- but never FitzGerald
The idea that you can learn more by talking to a 90 year old person than from a history book is just another example of how the GOP hates education and knowledg...

Third-grade charter school students fail state testing
A partisan anti-charter group came out with analysis that ODE says is based on incorrect data. So why is this a story? It doesn't seem to rise to WKSU's typic...

Copyright © 2014 WKSU Public Radio, All Rights Reserved.

 
In Partnership With:

NPR PRI Kent State University

listen in windows media format listen in realplayer format Car Talk Hosts: Tom & Ray Magliozzi Fresh Air Host: Terry Gross A Service of Kent State University 89.7 WKSU | NPR.Classical.Other smart stuff. NPR Senior Correspondent: Noah Adams Living on Earth Host: Steve Curwood 89.7 WKSU | NPR.Classical.Other smart stuff. A Service of Kent State University