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Ashland University cuts tuition $10,000
Tuition costs will go down, but so will opportunities for financial aid

Ashland tries to attract new students by overcoming sticker shock.
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Ashland University announced this week it will drop tuition rates by more than $10,000 a year. Ashland calls the plan “Tuition Reset” and says it represents a 37 percent cut in tuition cost.

But with that lower cost also comes fewer opportunities for grants and scholarships. The school says it will reduce, but not eliminate, the dollar amounts of financial aid.

The goal is to move from a high-tuition, high-discount model to a lower-tuition, lower-discount model. C. Todd Jones is the president of the Association of Independent Colleges and Universities of Ohio.

LISTEN: Getting potential students over sticker shock

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"The result of it is that more students become aware that the institution is an option for them. One of the barriers that independent colleges face on a regular basis is that it is not within the list of options for middle class families. And we know that's certainly not the case." 

Planned tuition for the 2014-2015 school year was just more than 30-thousand dollars. The new cost is 18-thousand 9-hundred dollars.

Planned tuition for the 2014-2015 school year was just more than $30,000. The new cost is $18,900.

Muskingum College in New Concord, Ohio, made a similar cut in tuition back in 1996.

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