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Akron Beacon Journal extends delivery to six new communities
Media analyst says Beacon could take over Plain Dealer's reduced distribution
Story by GRACE MURRAY


 
In The Region:

Following the Plain Dealer’s recent decision to ratchet back home delivery, the Akron Beacon Journal has announced it will be ramping up distribution to local communities.

Beginning today, residents in Strongsville, Brecksville, Broadview Heights, Hinckley, North Royalton and Brunswick can have the Beacon delivered to their homes.

Rick Edmonds for Poynter Institute, a journalism think tank, says he’s not sure if this is a good move for the Akron Beacon Journal. But he doesn’t expect it will make Plain Dealer executives reconsider limiting home delivery to three days a week.

LISTEN: EDMONDS ON PLAIN DEALER'S STRATEGY

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“[Plain Dealer executives] think it’s the right thing to do," Edmonds says. "There are not a lot of other newspapers outside their company that are making these moves, but they say it’s necessary. And it will be disruptive for some time, but over time, we’re going to get to the point where people get much more news from various digital sources and less from the print paper. They seem to be pretty set in this being the strategy for them.”

Advance Publications, which owns the Plain Dealer, has made similar cuts to other of its newspapers across the country.

Edmonds says most people think Advance Publications’ move to Web content was too soon because it gives papers, like the Beacon, a chance to take advantage of continuing demand for printed papers. 

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