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Sports


Akron power company naming rights first since Browns stadium built in 1999
Terms of the naming rights agreement not disclosed
by WKSU's KEVIN NIEDERMIER


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Kevin Niedermier
 
Cleveland Browns Stadium will soon be know as "First Energy Stadium."
Courtesy of Kevin Niedermier
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Next season, the Browns will play their home games in “First Energy Stadium: Home of the Cleveland Browns.” Today the Brown’s announced the team has sold long-term naming rights to the Akron-based power company
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Since the stadium was completed on the city’s lakefront in 1999, it has been known simply as “Cleveland Browns Stadium.” But that changed this summer when the Learner family sold the team to Jimmy Haslam. Haslam says one of his first priorities was finding a Northeast Ohio company to put its name on the stadium. He says First Energy was the first to apply, but he won’t say how much the company is spending. 

“We agreed with First Energy that terms of the agreement would remain private. The money will go to make the Browns more competitive. There’re 31 N.F.L. stadiums, and now 22 have naming rights, including us.”

First Energy says it will benefit from having its name in the national spotlight during games and other events. The naming-rights agreement for the city-owned stadium still must pass Cleveland City Council, which is expected to approve the deal.
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