Since the stadium was completed on the city’s lakefront in 1999, it has been known simply as “Cleveland Browns Stadium.” But that changed this summer when the Learner family sold the team to Jimmy Haslam. Haslam says one of his first priorities was finding a Northeast Ohio company to put its name on the stadium. He says First Energy was the first to apply, but he won’t say how much the company is spending. 

“We agreed with First Energy that terms of the agreement would remain private. The money will go to make the Browns more competitive. There’re 31 N.F.L. stadiums, and now 22 have naming rights, including us.”