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Sports


Browns stay mum on how much FirstEnergy paid for stadium naming rights
Ownership ensures fans that deal is good for team, business and city
by WKSU's GRANT ENGLE

Reporter
Grant Engle
 
The building is the same, but the Browns will now play in "FirstEnergy Stadium, the Home of the Cleveland Browns." The team and FirstEnergy confirmed the sale of the naming rights Jan. 15, 2013.
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In The Region:

The Cleveland Browns confirmed Tuesday that they have sold the naming rights of their stadium to FirstEnergy, but they won’t say for how much.

The stadium will now be known as “First Energy Stadium, Home of the Cleveland Browns.”

Akron-based FirstEnergy CEO Tony Alexander says the deal is good for Browns fans and people who come to other events at the stadium.

Tony Alexander says the deal is good for NE Ohio patrons of stadium events

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“It’s about how we’re going to build and how we’re going to help the city of Cleveland, the Cleveland Browns and this region be a better place – and hopefully a better place for a lot of people to enjoy not only this sport – but other sports as well.”

The deal prevents any other electric company from advertising within the stadium, and FirstEnergy has the freedom to print its logo on tickets and any advertisements for events.

Alexander says the new name is also good for FirstEnergy because of regional and national coverage of NFL games.

Tony Alexander talks about the benefits for FirstEnergy
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(0:17)

“This region is important to us. Having the FirstEnergy name in a national spotlight is important to our competitive business. And I see this as a very positive move from the standpoint of the company overall.”

The agreement must be approved by Cleveland City Council, but Browns owner Jimmy Haslam says he is confident council will say yes.

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