News
News Home
Quick Bites
Exploradio
News Archive
News Channel
Special Features
NPR
nowplaying
On AirNewsClassical
Loading...
  
School Closings
WKSU Support
Funding for WKSU is made possible in part through support from the following businesses and organizations.

Hennes Paynter Communications

Meaden & Moore

Hospice of the Western Reserve


For more information on how your company or organization can support WKSU, download the WKSU Media Kit.

(WKSU Media Kit PDF icon )


Donate Your Vehicle to WKSU

Programs Schedule Make A Pledge Member BenefitsFAQ/HelpContact Us
Economy and Business


Ohio Democrats attack state's ad campaign; says its a waste of money
A new Ohio job creation ad leaves some asking questions about its strategy.
by WKSU's STATEHOUSE CORRESPONDENT JO INGLES


Reporter
Jo Ingles
 
Democratic State Representative Denise Driehaus
Courtesy of Ohio House of Representatives
Download (WKSU Only)
In The Region:

The private, non-profit company that’s charged with creating jobs in Ohio has a new ad campaign. And as Ohio Public Radio’s Jo Ingles reports, some are questioning whether it is sending the right message.

Hear Ingles on state jobs ad campaign

Other options:
Windows Media / MP3 Download (2:36)


Democratic State Rep. Denise Driehaus (DREE-house) says she was shocked when she saw a full-page ad in her newspaper this weekend.
“It struck me right off the bat because it’s the Ohio logo, and I thought, ‘This is JobsOhio’and then I thought, ‘This is being paid for by the taxpayers.’  Then I thought, ‘What is this thing?’”
The ad that caught her eye has also taken life in a television ad.
Driehaus wonders why the ad is asking people to share their business success stories instead of focusing on the things she thinks businesses are looking for in a place to call home. She says Ohio should employ a more strategic way to market and brand itself for business and opportunity rather than just haphazardly shopping for personal stories of success.
“I’ve never had a business owner say to me, ‘Oh yeah, you know my neighbor said he works in Ohio so I’ve decided to come here.’  That’s just not what they look to.  So, as a state, I’m wondering what the strategy could be.  Having talked to so many business owners in my role as a state rep, I just can’t imagine what they are thinking.  And it’s a lot of money – to date it is $1.4 million.  And that money could have been better invested in education and funds for local government.
Marlon Cheatham with JobsOhio says the new Thrive in Ohio ad campaign is working.  Hesays the ad here in Ohio is a little different than the message being used in ads outside the state.
“The message is that businesses and people are thriving in Ohio – that great things are happening all across the state and people are getting back to work.”
Cheatham says this effort is getting noticed outside of the state of Ohio.
“The ads actually have a broad reach.  They’ve run in the Wall Street Journal as well as regional publications such as the Chicago Tribune, the Detroit Press and the Pittsburgh Post Gazette. And Cheatham says the campaign will continue, complete with stories of business owners who report they are thriving in Ohio.”

Add Your Comment
Name:

Location:

E-mail: (not published, only used to contact you about your comment)


Comments:




 
Page Options

Print this page

E-Mail this page / Send mp3

Share on Facebook




Stories with Recent Comments

The Surpreme Court gay-marriage decision plays out in Ohio Amish country
Keep in mind that the majority of the people residing in Holmes County are Amish, a church people who do not vote because they do not believe in governmental ru...

Akron council committee recommends Forney for its opening
Which committee member voted for Wilhite?

Canton Youth Symphony is named orchestra of the year
This is what makes CSO the hippest small town orchestra in America!

What can be expected if Ohio's tobacco taxes increase?
let's face it! The increase has little to do with smoking cessation

Rare Cleveland Indians photo from 1911 hits the auction block
Paddy Livingston, who cut his teeth on a Louisville Slugger in Kent, Ohio was one of the immortals that played in that game. He was the catcher. Ty Cobb actuall...

Nexus denies Green's request to relocate its planned gas pipeline
These people have so much power. Too much. They could care less about the people they leave when it is done. Spectra does not, and admits, they do not do the...

The former Hugo Boss plant is about to start making suits again in NE Ohio
Hugoo Boss should not even be allowed to make or sell suits in the USA ..... During WWII, they were a nazi company. They made the uniforms for the S.S.

Ohio voters remain split over gay marriage
It's all good. The bigots will get used to it, just like interracial marriage. Or they die off-either way, all is well :-)

Ohio Senate budget reduces low income housing funds
Bill is correct. Lake County receives funding to assist in the operations of permanent housing for over 90 households annually - persons who are living with a s...

Cleveland's mustard war rages on
Stadium Mustard is stolen from Bertman's and it is made in Chicago. Real thieves and creeps. Bertman's or death.

Copyright © 2015 WKSU Public Radio, All Rights Reserved.

 
In Partnership With:

NPR PRI Kent State University

listen in windows media format listen in realplayer format Car Talk Hosts: Tom & Ray Magliozzi Fresh Air Host: Terry Gross A Service of Kent State University 89.7 WKSU | NPR.Classical.Other smart stuff. NPR Senior Correspondent: Noah Adams Living on Earth Host: Steve Curwood 89.7 WKSU | NPR.Classical.Other smart stuff. A Service of Kent State University