News
News Home
Quick Bites
Exploradio
News Archive
News Channel
Special Features
NPR
nowplaying
On AirNewsClassical
Loading...
  
School Closings
WKSU Support
Funding for WKSU is made possible in part through support from the following businesses and organizations.

Meaden & Moore

NOCHE

Hospice of the Western Reserve


For more information on how your company or organization can support WKSU, download the WKSU Media Kit.

(WKSU Media Kit PDF icon )


Donate Your Vehicle to WKSU

Programs Schedule Make A Pledge Member BenefitsFAQ/HelpContact Us
Politics




Saying there's too much clutter, Renacci cancels his TV ads
The GOP congressional incumbent cuts out broadcast TV for the last two weeks of the campaign
by WKSU's KABIR BHATIA
This story is part of a special series.


Reporter
Kabir Bhatia
 
The race between Jim Renacci and Betty Sutton for Ohio's 16th Congressional District is among the most expensive in the country.
Courtesy of ROBERT SUSTERSIC
Download (WKSU Only)
In The Region:
The contest between Republican Jim Renacci and Democrat Betty Sutton in Northeast Ohio’s 16th District is one of the most expensive congressional races in the country. That’s why analysts are puzzled by Renacci’s decision to cancel much of his TV advertising two weeks before the election. WKSU’s Kabir Bhatia reports.
Renacci cancels TV ads

Other options:
Windows Media / MP3 Download (1:07)


Northeast Ohio is second only to Las Vegas in the number of political ads airing on TV. The two Congressional candidates and their supporters have spent more than $9 million to sway voters in the redrawn 16th.

Now, Jim Renacci has canceled his ad buys on broadcast TV stations –such as Cleveland’s 3, 5 and 8 – because he no longer feels he can cut through the clutter. 

Richard Perloff, professor of communications at Cleveland State University, is perplexed by the move.

“It sounds like a strategic move, to perhaps curry favor when people are criticizing negative ads. But why would you want to pull your ads unless you’re going to use your money for other things. One of the biggest ways to get people into campaigns is by the old-fashioned technique of calling them, canvassing and so forth. Could very well be he wants to put his money into that kind of interpersonal kind of technique, rather than political advertising.”

Although he’s canceling ads on broadcast TV, Renacci is still running spots on local cable channels.

The race between Renacci and Sutton is one of only two nationwide pitting incumbents of opposing parties. Based on past elections, the newly drawn 16th District favors Republican cadidates by six percentage points.
Add Your Comment
Name:

Location:

E-mail: (not published, only used to contact you about your comment)


Comments:




 
Page Options

Print this page

E-Mail this page / Send mp3

Share on Facebook





Stories with Recent Comments

Exploradio: The never-ending war against superbugs
Super Federico ,we are so proud of you ,and very lucky to be among your friends . Keep it up human kind needs people like you to survive .Thanks for being so d...

Ohio's Lyme disease-carrying tick population is exploding
Interesting report. The last sentence needs some editing. It isn't a good idea to "save garments carrying ticks for analysis." The garments carrying t...

Teach for America enters third year in Ohio
For more background on TFA, check out http://reconsideringtfa.wordpress.com/

Faith leaders hold week-long prayer vigil at Ohio Statehouse
I think this is the wrong link to the audio. Its Andy Chow about cigarette taxes.

A $30 million plan to turn Cleveland's Public Square from gray to green
The current plan is for the Land Bank, RTA, and Mr. Jeremy Paris to run a bus line through the new Public Square and cutting the park in half. Save Public Squar...

Medina County residents question safety of proposed natural gas pipeline
I'm very concerned about this nexus project. I've received mail requesting my permission to allow the company to survey my property. I don't understand how thi...

A small group of tea party and Democrats protest at Kasich campaign stop
Enjoyed your excellent coverage of the statehouse for sometime now, never dreamed I'd be on. The feedback from people has been great. Thank you. Doris Adams

Top staffers are leaving the FitzGerald gubernatorial campaign
I's too bad that the dirt on Fitzgerald dug up by Kasich's operatives and publicized heavily by the Yellow Plain Dealer has caused the weak staffers of the Fitz...

Churches come together to welcome and include Gay Games athletes
Nicely done!!! A little known fact about the El Salvadoran and Columbian scholarships.. A big thank you to the Faith Community for their support of Gay Games 9....

Copyright © 2014 WKSU Public Radio, All Rights Reserved.

 
In Partnership With:

NPR PRI Kent State University

listen in windows media format listen in realplayer format Car Talk Hosts: Tom & Ray Magliozzi Fresh Air Host: Terry Gross A Service of Kent State University 89.7 WKSU | NPR.Classical.Other smart stuff. NPR Senior Correspondent: Noah Adams Living on Earth Host: Steve Curwood 89.7 WKSU | NPR.Classical.Other smart stuff. A Service of Kent State University