News
News Home
Quick Bites
Exploradio
News Archive
News Channel
Special Features
NPR
nowplaying
On AirNewsClassical
Loading...
  
School Closings
WKSU Support
Funding for WKSU is made possible in part through support from the following businesses and organizations.

Genie of Fairview Door Company

Northeast Ohio Medical University

Area Agency on Aging 10B, Inc.


For more information on how your company or organization can support WKSU, download the WKSU Media Kit.

(WKSU Media Kit PDF icon )


Donate Your Vehicle to WKSU

Programs Schedule Make A Pledge Member BenefitsFAQ/HelpContact Us
Arts and Entertainment


MOCA Cleveland opens its new building
The shiny hexagon rising to a square is the creation of Iranian-born architect Farsheed Moussavi.
by WKSU's VIVIAN GOODMAN


Reporter
Vivian Goodman
 
The building occupies the apex of the triangle at the corner of Mayfield Road and Euclid Avenue.
Courtesy of Vivian Goodman
Download (WKSU Only)
In The Region:

Monday, in Cleveland's cultural district, the welcome mat rolls into a new civic space.

The Museum of Contemporary Art building sits  at  the apex of a triangle where Mayfield Road meets Euclid Avenue.  It's a work of art in itself, a shiny, multi-faceted gem springing from the imagination of Harvard-trained, Iranian-born architect  Farsheed Moussavi of London.  The four-story structure rises from a hexagonal base then swirls into a square, with a black stainless steel facade reflecting its surroundings. WKSU's Vivian Goodman reports the museum is designed to be a place to enjoy contemporary art, and ... a gathering place.

An urban living room filled with art

Other options:
Windows Media / MP3 Download (4:52)


(Click image for larger view.)

Everyone's invited to see the new 27 million dollar museum for free on Monday's opening day. Later, adult admission to the second and fourth floor exhibition galleries will be $8.

But admission to the ground floor of the new building will always be free. It's intended to be an "urban living room" with a museum store, a cafe kiosk, and a change of furniture every year to be designed by students at the Cleveland Institute of Art. 

Marketing Director Tom Poole says the free first-floor community lounge will be a starting point for exploring the cultural amenities of University Circle.

Art in a homey atmosphere 

"We've designed that so that people can come in have a cup of coffee, shop in our store; students can come in in between classes, use our WIFI. We'll have a lounge-type feeling during the day  with a real casual atmosphere because we want people to feel at home in this space."

Children and families will be welcomed by an expanded range of educational programs, including the Art Squad, a trio of life-sized cartoon walkabouts dispensing hugs and information.

Tom Poole expects kids to gravitate to the spiral staircase. It mimics the twists and turns of the building's facets. And to save space, the egress stair is embedded within the interior stair.

"Farsheed Moussavi, the design architect, said it has almost a Mobius strip effect to it, and she envisioned kids especially just going inside and outside of the stair. They'll both be open at all times. It'll be a really fun way to travel up the building."

Inside out 

You don't even have to step inside the new MOCA to glimpse the art and activity inside. You enter through a floor- to- ceiling triangle of glass to be greeted by a monumental spray-painting splashing across the spiral staircase to the top of a 55-foot atrium.

MOCA Assistant Curator  Megan Reich says the installation by German artist Katherina  Grosse serves as a beacon.

"And as you transition up the floor, you start to see new colors, new forms, new textures that you don't get from outside. So it's really beautiful in the way that it evolves as you experience it. And it's meant to really showcase out to the plaza and the world the kind of things that are happening inside."

Marketing Director Poole says you'll be able to watch curators, installers and artists at work because there are no pillars or columns and most inside walls are glass.

"So from different points of the museum, you can look up and see what's happening in the workshops, what's happening in our education room and get a full sense of the scope of programs that are happening at MOCA."

And from outside the museum, you get a sense of how it’s knit into the urban fabric that surrounds it.

MOCA's Executive Director Jill Snyder says the architect angled some of the facade's shiny facets skyward, while others tilt down to the street.

"So you can be walking around the building and see the street-level activity reflected and then come right around the corner and see clouds and sky."

Three goals achieved 

Snyder says Moussavi achieved the museum's main goals: transparency, flexibility and urbanism.

Just a few blocks away, the new atrium at the Cleveland Museum of Art is also designed as an urban meeting place.

Snyder says the two will work together.

"Janet Cardiff, who does major installation-scale works. … We will be featuring a large piece by her in our second season main gallery, and the CMA will be featuring a main piece by her in their gallery as well. So right out of the gate, we are demonstrating a real desire to collaborate with the 800-pound gorilla that lives in our community. And we are very excited also to show the complimentary qualities of a contemporary art museum and an encyclopedic art museum."

Unlike the Cleveland Museum, MOCA has no permanent collection. Tom Poole says that lets it be not just contemporary... but new.

"We have the ability to bring in artists who are really at the cusp of the art world, artists who haven't necessarily been shown in this region before, and really focus on the newness and the nowness of the art of our time."

That's where the new building's flexibility comes in. The open space can be configured for frequently changing exhibitions as well as lectures and concerts.

Celebrating with music and dance 

Reich says programs for the inaugural season will celebrate MOCA's new home.

"Exploring the ways in which the new building allows for new opportunities for unique approaches to concerts, tours, art-making, things of that nature."

An example:  In November Groundworks dancers will be flitting like butterflies through the airy space.

"The audience will have to move to find the movement, so it's all about interacting with the building and moving to get a new perspective. “

As you move through the museum, Executive Director Snyder says your encounter with its art is meant to be affected by its architecture.

"The soaring quality of the atrium; the way in which you walk up the stair and it weaves you through the space, all affect your mood and enhance your sense of awareness."

Snyder expects 65,000 visitors a year. That's more than three times what the old building in the former Cleveland Playhouse complex used to draw.

"It was never designed as a museum. It was a retrofit of a department store, so no matter how much you jerry-rigged it, it was never going to be designed as a professional museum quarters."

Living artists 

Snyder says one of MOCA's key assets is being able to show work of artists who are still with us.

 “The living artist may be here for a week, three days, two weeks at most. This allows us to capture their voice through audio or video. We can stream it though our website. We can make podcasts that are available by cell that you can use in the galleries."

And now, with two galleries, the museum plans more frequent exhibitions. Plans are to stagger shows so that, while art is being installed in one gallery, it's exhibited in the other one.

At 34,000 square feet, the new MOCA is about 44 % larger than the old building, though it has not an inch more exhibition space. Snyder says the key gain in the move was space for support systems and public education programs that weren't possible in the midtown building.

"But the key driver as they say was 'location, location, location.' This allowed us to be in the intellectual and cultural capital of the city and to have the pedestrian traffic that University Circle provides."

Snyder says MOCA will remain globally focused while retaining its commitment to show the work of local artists.

Barry Underwood, head of the photography department at the Cleveland Institute of Art has been documenting the new building since the start of construction  and his work along with those of 15 established and emerging artists  will be in the opening show  titled Inside Out and from the Ground Up.

The glass door of Cleveland's new Museum of Contemporary Art will open wide starting Monday afternoon at 1p.m.

 

 

 

 

 

 

 

 

 


Related Links & Resources
http://www.mocacleveland.org/

Add Your Comment
Name:

Location:

E-mail: (not published, only used to contact you about your comment)


Comments:




 
Page Options

Print this page

E-Mail this page / Send mp3

Share on Facebook




Stories with Recent Comments

Local Ebola concerns cause officials to pay more attention to West Africa
I have a better idea, let's secure our borders and spend those billions of dollars on our own first.

HUD and Cuyahoga Land Bank extend a housing deal for another year
Need to sale lot, and would like to know how to contact someone to see if they may be interested in the property that sat between two lots. If you can give me...

Akron Beacon Journal details abuse claims against televangelist Angley
In the early 90's I went forth for pray. And the man was anointed by the hand of God. Just a fact I will never forget

Lawmaker questions why a million voters didn't get absentee applications
He's a damn lie! I vote n all elections. I missed 1. Haven't gotten my absentee ballot and their making it hard to get one.

Thirsty Dog Brewery warns it might have to leave Akron
Why is it the city's responsibility to find this guy a location? There are a hundred realestate companies that could help him.

Kent State sends home three after contact with second Ebola-stricken nurse
Why weren't all health workers who were around Duncan quaranteened for 21 days and tested for Ebola? That's a no-brainer. Why was Vinson allowed to travel right...

New book says Willoughby Coal is haunted...and that's good for business
Would love to see a series of books that would just thrill me. I cannot wait to visit some of the locations. And revisit some of the locations I have already vi...

Cleveland Indians to continue with 'dynamic pricing'
pricing is too high for a family as well as people like me who are on a fixed income. Bleacher seats are cheaper but concessions are rediculous.

Kasich talks about faith, drugs and education -- but never FitzGerald
The idea that you can learn more by talking to a 90 year old person than from a history book is just another example of how the GOP hates education and knowledg...

Third-grade charter school students fail state testing
A partisan anti-charter group came out with analysis that ODE says is based on incorrect data. So why is this a story? It doesn't seem to rise to WKSU's typic...

Copyright © 2014 WKSU Public Radio, All Rights Reserved.

 
In Partnership With:

NPR PRI Kent State University

listen in windows media format listen in realplayer format Car Talk Hosts: Tom & Ray Magliozzi Fresh Air Host: Terry Gross A Service of Kent State University 89.7 WKSU | NPR.Classical.Other smart stuff. NPR Senior Correspondent: Noah Adams Living on Earth Host: Steve Curwood 89.7 WKSU | NPR.Classical.Other smart stuff. A Service of Kent State University