“I’m just not sure how it will affect the visual portion of the roads and things like that. There’s already enough signs along the road, ... like the blue sign program, which is the sign that companies pay to let you know that there’s certain gas stops ahead, certain hotels ahead, certain restaurants ahead. There’s clearly the road signs that tell you how far away you are from different things. I just don’t like the idea of cluttering up our highways with this type of advertising signs.”

But Patton gives ODOT credit for creativity.

ODOT is moving ahead with public hearings on another part of its plan, selling naming rights at the nearly 60 rest stops is has on non-interstate highways.