News
News Home
Quick Bites
Exploradio
News Archive
News Channel
Special Features
NPR
nowplaying
On AirNewsClassical
Loading...
  
School Closings
WKSU Support
Funding for WKSU is made possible in part through support from the following businesses and organizations.

Meaden & Moore

Lehmans


For more information on how your company or organization can support WKSU, download the WKSU Media Kit.

(WKSU Media Kit PDF icon )


Donate Your Vehicle to WKSU

Programs Schedule Make A Pledge Member BenefitsFAQ/HelpContact Us
Health and Medicine


Breast-feeding advocates want Ohio hospitals to stop giving out formula
Formula association and hospitals say they're offering options
by WKSU's MARANDA SHREWSBERRY


Reporter
Maranda Shrewsberry
 
In The Region:

Breastfeeding advocacy groups have launched a campaign to pressure Ohio hospitals to stop handing out baby formula to new mothers. 

Many hospitals continue to include formula samples in the goodie bags they send home with new moms.  And Dee Keith of the Ohio Breastfeeding Alliance says the formula samples send the wrong message to women who are just learning how to breastfeed. 

“It sends the message that what really happened at the hospital to get you off to a good start was not really the best start for your baby,” says Keith. “So we don’t think you’re going to succeed, so we’ve given you this container of formula just in case." 

Keith says the samples encourage mothers to buy the name-brand formulas, worth billions of dollars. And the American Pregnancy Association estimates formula  feeding costs $50 to $200 a month.

The International Formula Council acknowledges breast feeding is healthier for baby and mother. But the industry trade group defends the giveaways, saying it is providing alternatives for mothers who want them. Likewise, the American Hospital Association says hospitals need to keep resources for every type of mother.

But the Cleveland Clinic stopped giving out the samples routinely two years ago. The clinic’s Dr. Rebecca Starck says, before that, the marketing was extensive.

 “Often times, the formula companies would provide samples to our prenatal offices as well as to the hospital that would go home with the patients with assorted paraphernalia – sometimes coupons for the formula, sometimes they would be diaper bags, etc.”

The American Academy of Pediatrics recommends exclusively breastfeeding babies for the first six months.  It takes a little more than a week of not breast-feeding for a mother to stop producing milk.

Keith on mixed messages

Other options:
MP3 Download (0:13)


Starck on marketing

Other options:
MP3 Download (0:16)


Listener Comments:

I'm a WIC Peer Helper in Cincinnati,and I'm excited to know that the Cleveland Clinic made a wonderful choice by discontinuing the formula handed out to their mom's.I only hope that our city will soon be able to follow their lead in discontinuing formula in all of our clinics and hospitals also.I'm sure the hospital and clinic staff know the healthy benefits of breastfeeding.So why not take the time out to bring more clarity to making it a success? Instead of sending mixed messages to mom's by sending them home with the competition(formula).The time it takes to give a mom these bags can be spent answering her questions and helping her feel comfortable with starting her breastfeeding journey,so that it continues at home.Home is where it matters most,when there is no one checking in on you or there to answer all your questions.In my opinion focusing on a great start will increase the staying power and benefits on the breastfeeding journey.




Thanks,



Peer Helper C.Arnold


Posted by: C.Arnold on May 4, 2012 10:05AM
Add Your Comment
Name:

Location:

E-mail: (not published, only used to contact you about your comment)


Comments:




 
Page Options

Print this page

E-Mail this page / Send mp3

Share on Facebook




Stories with Recent Comments

Ohio lawmakers propose grants for home construction for disabled people
We have been trying to have a "Visitability Bill" passed for years. Thanks, Greg

Lake County crimes may give Trump immigration fodder
Shoddy reporting at best. "Mixed views" The question that came to my mind was, "How many people did he have to interview to get "mixed views". Do the two peo...

Ohio's U.S. Sen. Sherrod Brown announces plans to improve Medicare by lowering prescription costs for seniors
Sounds good. I'm living in Florida to escape the snow. So far it's working. I retired from GM in 2000. Keep pushing for all the working people. In the long run ...

The tiny town that time, and elections, forgot may go out of existence
Thank you for this story. I grew up in Limaville, my parents home is there still...unsellable due to the septic/sewer problem. Sometimes I am sorry I left...wis...

Where Ohio'sJohn Kasich stands in the presidential polls
We are fans of Gov. Kasich since he served in the House of Representatives. It pleases us to finally see him as the potential President of the United States. We...

Cleveland hosts the first national Movement for Black Lives conference
What a wonderful experience this was, So much love and understanding, without all of the other distractions that tend to come with organizing for change, this e...

Air Force unit gets training and Youngstown gets rid of some eyesores
Do they have to totally destroy all the beautiful oak and leaded windows, which I am thinking are probably there? Do they just have to destroy them like that? C...

Jewish challah and Native American fry bread at an Akron cultural exchange
Each time I saw the young students relate to each other, I got goose bumps. These young students can and hopefully will teach all of us to live and respect eac...

One of the Cleveland Orchestra's most celebrated musicians bids farewell
I had the honor of studying with Franklin Cohen in the late 80s and early 90s. He is unparalleled both as a clarinetist and as a musician. His deep personal war...

Summa's dress code is not 'etched in stone'
SOME OF THESE POLICIES ARE A COMPLETE JOKE. UNLESS YOU ARE DOING THESE TYPE OF JOBS EVERY DAY, YOU DON'T KNOW WHAT IS COMFORTABLE AND REASONABLE OR NOT. UNLESS ...

Copyright © 2015 WKSU Public Radio, All Rights Reserved.

 
In Partnership With:

NPR PRI Kent State University

listen in windows media format listen in realplayer format Car Talk Hosts: Tom & Ray Magliozzi Fresh Air Host: Terry Gross A Service of Kent State University 89.7 WKSU | NPR.Classical.Other smart stuff. NPR Senior Correspondent: Noah Adams Living on Earth Host: Steve Curwood 89.7 WKSU | NPR.Classical.Other smart stuff. A Service of Kent State University