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Economy and Business


Walmart Advertising Experiment

by WKSU's KEVIN NIEDERMIER


Reporter
Kevin Niedermier
 
Retail giant Walmart has made Cleveland part of an experimental economic development program. Small businesses around the new Steelyard Commons retail complex will have their names mentioned in Walmart's local advertising.
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Listener Comments:

What a wonderful way to get rid of a negative image and show to the world that Wallyworld is not a big bad wolf but what does this really do apart from some "free" adverstising for the small businesses. The long term effects for the small businesses will be the same: still losing out to the "big W". The long term effect for Walmart will be hopefully positive.


Posted by: kaz (PA) on February 21, 2007 2:05PM
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