News
News Home
Quick Bites
Exploradio
News Archive
News Channel
Special Features
NPR
nowplaying
On AirNewsClassical
Loading...
  
School Closings
WKSU Support
Funding for WKSU is made possible in part through support from the following businesses and organizations.

Wayside Furniture

Akron Children's Hospital

Northeast Ohio Medical University


For more information on how your company or organization can support WKSU, download the WKSU Media Kit.

(WKSU Media Kit PDF icon )


Donate Your Vehicle to WKSU

Programs Schedule Make A Pledge Member BenefitsFAQ/HelpContact Us
Social Issues




Food truck chef is on a roll at a rock venue
Umami Moto owner settles down in midtown
by WKSU's VIVIAN GOODMAN
This story is part of a special series.


Reporter
Vivian Goodman
 
Sandy Madachik is co-owner of The HIPP with her partner Jae Stulock
Courtesy of Vivian Goodman
Download (WKSU Only)
In The Region:

Last week on Quick Bites, we visited with Cleveland food-truck pioneer Chris Hodgson at his new bricks and mortar restaurant, Hodges Downtown. Today we visit another rolling restaurateur who has put down roots.

 

Chow that rocks

Other options:
Windows Media / MP3 Download (4:43)


(Click image for larger view.)

Jae Stulock’s  new restaurant is next door to the Agora , the historic rock venue in midtown Cleveland. He’s still running Umami Moto, his food truck business, too.

“We started the food truck in November of 2010 so it had been about a year and a half before we started looking for a kitchen space because the food truck had grown so much that we couldn’t handle the volume of food that we were doing on the truck because we were literally cooking on the truck.  And we discovered that we were going to have a hard time finding a kitchen without a dining room. That’s when we started looking at can we pull off a restaurant concept, too.”

Did they bite off too much? Apparently no
t. 

For a while he and his partner Sandi Madachik worried whether they had the right concept:

 “We were also concerned that we were biting off more than we could chew.”

Stulak’s  famous for  a colossal eggplant sandwich almost too big to get your mouth around, especially if you want the grilled peppers, onion and lettuce and tomato on top:

 “ I use Chinese eggplant and slice them really thinly so when you get your eggplant sandwich it’s a nice crispy eggplant instead of a thick slice of eggplant that’s a little bit soggy and mushy. We use a sun-dried tomato aioli sauce that we make in-house. “

Ethnic with flair 

He makes his own sauerkraut in-house, too, and his own seasoning for French fries. Stulock is a native Clevelander who fell in love with cooking in his Hungarian grandmother’s kitchen. Quirky combinations of Asian and Eastern European flavors are popular with his food truck, patrons, who’ll see stuffed peppers and some other familiar menu items at the HIPP.

“ We’ve done the fish tacos, we’ve done the Umami burger and we have an extensive burger menu. It’s a build-your-own burger so you can throw anything you want on that thing. The menu is going to focus on like international flavors. Just things that people tend to eat now. It’s very modern American kind of fare. It takes a little bit from all these different cultures that have come to be known as Americans."

Bringing back a part of Cleveland history

The HIPP opened unofficially in October but only for shows at the Agora.

 “And then officially we opened the restaurant with the HIPP branding on February 14th.  There was a very large theater in Cleveland called the Hippodrome Theater at 720 Euclid Avenue. In 1978 it was demolished, and the building next door that is currently called the Agora was named the new Hippodrome for a period of time. They did movies and things there. In ’82 it was purchased again and renamed the Agora Theater  so that Hippodrome name was kind of lost to Cleveland that was such a part of Cleveland up until ’78 so we decided to bring back a little Cleveland nostalgia with the name.” 

The Agora’s place in rock and roll history was another draw for the mobile chef when he considered where to park his talents:

 “Since we moved in here we’ve discovered that everybody in Cleveland has some kind of connection to the Agora. I’ve been to several shows here in my youth so I have a personal interest in it. And I’m really excited to see the re-birth of it.”

Long-time owner Hank LoConti recently donated the Agora building to Midtown corridor and a spruce-up is already underway.

The HIPP is open for lunch and dinner Tuesday through Saturday. There’s  a full bar and free parking in the Agora’s lot on Prospect.


Related Links & Resources
the HIPP on Facebook


Related WKSU Stories

Food truck frenzy fueled by Facebook
Saturday, August 13, 2011

Add Your Comment
Name:

Location:

E-mail: (not published, only used to contact you about your comment)


Comments:




 
Page Options

Print this page

E-Mail this page / Send mp3

Share on Facebook






Stories with Recent Comments

Terry Pluto: U of A's new athletic director has the toughest job in town
It is a hard sell. The Students do not want to go to the football games and they do not want to pay for the program. They have a lot of student loan debt and t...

Akron considering the future of the B.F. Goodrich smokestacks
This BFGoodrich alumna says, "Thank you, Dave Lieberth!"

State creates panel to look at Ohio charter school sponsors
It is more than disturbing that charter schools, which seemed like a good idea years ago, have begun to cripple public school education.

DEVO mural in Akron is now on display downtown
The installation is not at the former site of Chili Dog Mac. CDM was one block north on the other side of Main St.

New report shows growth in white collar jobs for Northeast Ohio
Unfortunately, there are fewer jobs in comparison to the number of professionals applying for them. I have been had a full time job since June 2012. In order to...

Advocacy group: Ohio could lead in clean energy
Ohio Legislators, You are supposed to be our leaders but you're not taking us where we want to go - where we need to go!

Campaign for and against marijuana legalization begins
Cannabis legalization needs to happen as soon as possible! But not if it gives monopolies to a selected few to grow and sell the herb. Responsible Ohio's mono...

Heinen's in downtown Cleveland sponsors a contest for food entrepreneurs
Love that this took place right here! What a way to support local. Thank you Heinens! Love this quote, as a small local biz, I agree, it's big!! "To be a small...

Pluto: How the Indians' blockbuster deal went bust
Terry, As a long time reader of yours I am generally on the same page - and we're also about the same age. Anyway, like many, I am dismayed at the greedy and en...

Copyright © 2015 WKSU Public Radio, All Rights Reserved.

 
In Partnership With:

NPR PRI Kent State University

listen in windows media format listen in realplayer format Car Talk Hosts: Tom & Ray Magliozzi Fresh Air Host: Terry Gross A Service of Kent State University 89.7 WKSU | NPR.Classical.Other smart stuff. NPR Senior Correspondent: Noah Adams Living on Earth Host: Steve Curwood 89.7 WKSU | NPR.Classical.Other smart stuff. A Service of Kent State University