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School levy campaigns will have to compete with ads for November elections
Only 11 out of 35 levies passed, a large drop from the levies passed in March of 2012
This story is part of a special series.

Ozie Ikuenobe

The school results from Tuesday’s special election are leaving people to wonder what they mean for the November elections.

The results showed that only 11 out of 35 levies and bond issues passed.

Jerry Rampelt, the director of the Support Ohio Schools Research and Education Foundation, says that he predicts the passage rate will improve during the November elections. But for the levy campaigns to compete with all the ads for the presidential, senatorial and congressional candidates, they have to speak directly to people.

Rampelt on school levy campaigns

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“In the campaign for a school levy, they don’t do paid advertising. The way you pass a school levy is you have your volunteers talking with voters one on one, a very personal campaign. Research is quite clear that’s the way you have success in a school levy campaign.”

Rampelt says normally two out of three levies fail due to voters being unwilling to pay more taxes and to schools running pretty bad campaigns. But in November, they’ll have the advantage of higher turnout, which historically is better for school levies.

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